Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 20 April 2027
- Last conf. stmt
- 6 April 2026
Initial Rewards Limited
- Incorporated
- 6 April 1999 (27 years)
- Previously known as
- Initial Poker Limited (until 2 December 2008)Premium Pen Limited (until 24 October 2006)
- Industry
- Advertising agencies (73110)
- Directors
- James Reuben
- Owned by
- Jonathan Dennis ReubenLee Reuben
- Accounts type
- Total exemption full
- Region
- Greater London
- Address
- 15 Canfield PlaceLondonNW6 3BT
Officers 5 active
Officer details are public data from the Companies House register.
Reuben, James
Director · Appointed 26 September 2023
British
Born October 1976 (50)
Director · Appointed 30 November 2017
British
Born July 1943 (83)
British
British
Born January 1981 (45)
British
Born March 1970 (56)
Officer history (10 former)
26 September 2023
Appointed Reuben, James as Director
31 January 2018
30 November 2017
4 October 2015
17 August 2015
Resigned Elyashiv, Tal as Director
5 April 2015
14 March 2014
1 November 2013
Appointed Elyashiv, Tal as Director
1 November 2013
23 February 2009
31 March 2007
31 March 2007
31 March 2007
31 March 2007
31 March 2007
Resigned Reuben, Linda Diane as Secretary
7 April 1999
7 April 1999
Appointed Reuben, Linda Diane as Secretary
7 April 1999
7 April 1999
6 April 1999
6 April 1999
6 April 1999
6 April 1999
6 April 1999
6 April 1999
Ownership 2 active
People and entities with significant control, from the Companies House PSC register
Individual · Notified 6 April 2016
Owns 25–50% of shares
Holds 25–50% of voting rights
English
Born January 1981 (45)
British
Born March 1970 (56)
Financials
Figures from 2024 accounts. Newer accounts, made up to 31 December 2025, are filed but not read yet. See them on Companies House
- Net Assets
- £846,668
- Cash
- £360,826
- Employees
- 12
- Debt Ratio
- 24%
- Current Ratio
- 4.3x
Trend
Net Assets
Balance sheet detail
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £6,526 | £7,524 | £8,790 | £10,285 | £12,037 | £14,100 |
| Current Assets | £1,104,188 | £1,135,029 | £1,599,834 | £1,785,140 | £1,862,006 | £1,602,371 |
| Debtors | £721,853 | £1,020,124 | £418,164 | £1,387,561 | £1,467,128 | £1,512,372 |
| Cash | £360,826 | £92,746 | £1,124,792 | £215,173 | £190,086 | £43,432 |
| Creditors (< 1 year) | £257,549 | £160,303 | £416,697 | £592,025 | £676,572 | £624,082 |
| Creditors (> 1 year) | £6,497 | £16,595 | £36,444 | £46,071 | £45,103 | |
| Net Current Assets | £846,639 | £974,726 | £1,183,137 | £1,193,115 | £1,185,434 | £978,289 |
| Net Assets | £846,668 | £965,655 | £1,155,199 | £1,156,996 | £1,150,148 | £992,389 |
| Shareholder Funds | £846,668 | £965,655 | £1,155,199 | £1,156,996 | £1,150,148 | £992,389 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 1 September 2026 | Registered office address changed | |||
| 15 April 2026 | Confirmation statement with updates | 6 April 2026 | ||
| 11 March 2026 | Change of details for a person with significant control | |||
| 4 August 2025 | Total exemption full accounts | 31 December 2024 | ||
| 12 June 2025 | Registered office address changed |
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