What Red Ant Digital say about themselves
“Red Ant’s award-winning data-integrated retail platform merges the online & in-store together. We elevate customer experiences and boost sales.”
Red Ant Digital Limited
- Incorporated
- 31 March 1999 (27 years)
- Previously known as
- Red Ant Design Limited (until 13 August 2010)
- Industry
- Other information technology service activities (62090)
- Directors
- Sarah Friswell
- Owned by
- Accounts type
- Full
- Region
- Greater London
- Address
- 44-46 Southwark StreetLondonSE1 1UN
Website & contact details
- Website
Filing status
- Accounts due
- 30 June 2027
- Last accounts
- 30 September 2025
- Conf. stmt due
- 25 December 2026
- Last conf. stmt
- 11 December 2025
Charges
- Total
- 3
- Outstanding
- 2
- Part satisfied
- 0
- Satisfied
- 1
Officers 2 active
Officer details are public data from the Companies House register.
Friswell, Sarah
Director · Appointed 23 September 2022
British
Born May 1980 (46)
Director · Appointed 31 March 1999
British
Born October 1975 (51)
Officer history (9 former)
23 September 2024
Resigned Hartveld, Dan as Director
23 September 2022
Appointed Friswell, Sarah as Director
31 December 2012
Resigned Bidder, Paul Simon as Director
30 December 2012
Appointed Hartveld, Dan as Director
30 September 2009
Resigned Williams, Neil David as Director
19 May 2009
31 March 2009
Appointed Williams, Neil David as Director
31 March 2009
Appointed Bidder, Paul Simon as Director
12 March 2004
Resigned Posnette, Faye Dee as Secretary
12 March 2004
31 March 2003
24 March 2003
Appointed Posnette, Faye Dee as Secretary
31 July 2002
Resigned Mcdonald, Stuart James as Director
31 March 1999
31 March 1999
31 March 1999
31 March 1999
31 March 1999
Appointed Mcdonald, Stuart James as Director
31 March 1999
31 March 1999
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 1 June 2016
Owns 75–100% of shares (as a firm)
Holds 75–100% of voting rights (as a firm)
Limited
Reg. no. 5460989
Financials
Balance sheet as at 30 September 2025 · full accounts
- Net Assets
- £148
- Cash
- £85,784
- Profit Before Tax
- £459,392
- Debt Ratio
- 100%
- Current Ratio
- 0.6x
- Return on Equity
- 303408%
Trend
Net Assets
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £1,003,479 | £856,751 | £824,798 | £434,949 | £91,126 | £103,844 |
| Current Assets | £1,287,338 | £1,315,494 | £1,698,466 | £2,045,589 | £1,701,643 | £1,314,442 |
| Debtors | £1,201,554 | £1,310,908 | £1,685,016 | £2,003,788 | £1,477,097 | £980,519 |
| Cash | £85,784 | £4,586 | £13,450 | £41,801 | £224,546 | £333,923 |
| Creditors (< 1 year) | £2,284,471 | £2,133,845 | £2,252,957 | £1,780,731 | £910,005 | £557,461 |
| Creditors (> 1 year) | £0 | £10,000 | £20,000 | £30,000 | £40,000 | £50,000 |
| Net Current Assets | (£997,133) | (£818,351) | (£554,491) | £264,858 | £791,638 | £756,981 |
| Net Assets | £148 | £18,104 | £236,574 | £650,851 | £823,305 | £789,920 |
| Shareholder Funds | £148 | £18,104 | £236,574 | £650,851 | £823,305 | £789,920 |
| Turnover | £4,804,901 | |||||
| Cost of Sales | £610,085 | £524,738 | £405,216 | |||
| Gross Profit | £4,399,685 | |||||
| Admin Expenses | £3,427,711 | £4,034,863 | £4,125,235 | £3,726,079 | ||
| Operating Profit | £673,606 | |||||
| Profit Before Tax | £459,392 | £228,093 | £128,995 | £672,449 | ||
| Tax | £10,348 | (£3,437) | (£71,728) | (£10,098) | ||
| Profit for Period | £449,044 | £231,530 | £200,723 | £682,547 | ||
Filings 103
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 30 June 2026 | Full accounts | 30 September 2025 | ||
| 4 January 2026 | Confirmation statement with no updates | 11 December 2025 | ||
| 30 June 2025 | Full accounts | 30 September 2024 | ||
| 29 April 2025 | Registered office address changed | |||
| 29 April 2025 | Director's details changed |
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