Website & contact details
- Website
Keel Toys Limited
- Incorporated
- 26 March 1999 (27 years)
- Industry
- Manufacture of other games and toys, n.e.c. (32409)
- Directors
- Poppy Amber KeelSari Olivia KeelSian Amanda Keel
- Controlled by
- Richard John Keel
- Accounts type
- Full
- Region
- South East
- Address
- Unit 1 Ashford Business ParkSevingtonAshfordTN24 0SG
Filing status
- Accounts due
- 31 December 2026
- Last accounts
- 31 March 2025
- Conf. stmt due
- 10 May 2027
- Last conf. stmt
- 26 April 2026
Charges
- Total
- 9
- Outstanding
- 7
- Part satisfied
- 0
- Satisfied
- 2
Officers 8 active
Officer details are public data from the Companies House register.
Keel, Poppy Amber
Director · Appointed 14 May 2020
British
Born March 1992 (34)
Keel, Sari Olivia
Director · Appointed 1 April 2010
British
Born July 1981 (45)
Keel, Sian Amanda
Director · Appointed 1 April 2010
British
Born October 1961 (65)
Secretary · Appointed 30 March 2007
British
Director · Appointed 26 March 1999
British
Born December 1963 (62)
Keel, James Matthew
Director · Appointed 26 March 1999
British
Born December 1972 (53)
Keel, John Edward
Director · Appointed 26 March 1999
British
Born February 1967 (59)
Director · Appointed 26 March 1999
British
Born February 1962 (64)
Officer history (5 former)
14 May 2020
Appointed Keel, Poppy Amber as Director
27 March 2018
Resigned Keel, John Michael as Director
1 September 2014
Resigned Keel, Lucy Michelle as Director
1 April 2010
Appointed Keel, Lucy Michelle as Director
1 April 2010
Appointed Keel, Sari Olivia as Director
1 April 2010
Appointed Keel, Sian Amanda as Director
30 March 2007
30 March 2007
26 March 1999
26 March 1999
26 March 1999
26 March 1999
26 March 1999
26 March 1999
26 March 1999
26 March 1999
Appointed Keel, John Edward as Director
26 March 1999
Appointed Keel, John Michael as Director
26 March 1999
Appointed Keel, James Matthew as Director
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Individual · Notified 6 April 2016
Has significant influence or control
Has significant influence or control (as a trust)
Has significant influence or control (as a firm)
British
Born February 1962 (64)
Financials
Balance sheet as at 31 March 2025 · full accounts
- Net Assets
- £14,190,009
- Cash
- £7,325,831
- Turnover
- £28,227,081
- Profit Before Tax
- £2,585,275
- Employees
- 58
- Debt Ratio
- 53%
- Current Ratio
- 1.1x
- Profit Margin
- 9%
- Return on Equity
- 14%
Trend
Turnover
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|
| Fixed Assets | £13,750,246 | £13,604,124 | £13,543,992 | £13,317,138 |
| Current Assets | £16,701,044 | £15,120,046 | £12,335,005 | £9,833,169 |
| Cash | £7,325,831 | £5,698,958 | £1,820,744 | £2,823,039 |
| Creditors (< 1 year) | £14,919,259 | £13,078,367 | £10,682,328 | £8,623,275 |
| Net Current Assets | £1,781,785 | £2,041,679 | £1,652,677 | £1,209,894 |
| Net Assets | £14,190,009 | £14,265,649 | £13,823,559 | £13,233,363 |
| Shareholder Funds | £14,190,009 | £14,265,649 | £13,823,559 | £13,233,363 |
| Turnover | £28,227,081 | £29,565,930 | £27,433,288 | £21,718,442 |
| Cost of Sales | £18,962,393 | £19,880,628 | £17,928,549 | £13,246,412 |
| Gross Profit | £9,264,688 | £9,685,302 | £9,504,739 | £8,472,030 |
| Admin Expenses | £5,037,197 | £4,921,885 | £4,810,761 | £5,643,125 |
| Staff Costs | £7,396,123 | £7,624,933 | £5,897,057 | £5,697,229 |
| Operating Profit | £3,102,244 | £3,684,025 | £3,628,255 | £1,900,200 |
| Profit Before Tax | £2,585,275 | £3,277,136 | £3,226,441 | £1,625,789 |
| Tax | £660,915 | £835,046 | £636,245 | £1,434,778 |
| Profit for Period | £1,924,360 | £2,442,090 | £2,590,196 | £191,011 |
Filings 122
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 26 April 2026 | Confirmation statement with no updates | 26 April 2026 | ||
| 22 April 2026 | Director's details changed | |||
| 14 April 2026 | Satisfaction of a charge in full | |||
| 21 February 2026 | Director's details changed | |||
| 17 December 2025 | Full accounts | 31 March 2025 |
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