What Thinking In Fields say about themselves
“Transform your organisation's decision-making by mastering how intelligence flows and is actioned. Strategies to effectively convert AI insights into value.”
Thinking in Fields Ltd
- Incorporated
- 12 January 1999 (27 years)
- Previously known as
- Purple Frog Studios Limited (until 3 October 2023)
- Industry
- Management consultancy activities other than financial management (70229)
- Directors
- Owned by
- Michelle Finch
- Accounts type
- Total exemption full
- Region
- Greater London
- Address
- 20-22 Wenlock RoadLondonN1 7GU
Website & contact details
- Website
Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 25 January 2027
- Last conf. stmt
- 11 January 2026
Charges
- Total
- 8
- Outstanding
- 2
- Part satisfied
- 0
- Satisfied
- 6
Officers 1 active
Officer details are public data from the Companies House register.
Director · Appointed 12 January 1999
British
Born April 1960 (66)
Officer history (3 former)
28 April 2023
Resigned Sullivan, Christina as Secretary
12 January 1999
12 January 1999
12 January 1999
12 January 1999
12 January 1999
12 January 1999
Appointed Sullivan, Christina as Secretary
Ownership 2 active
People and entities with significant control, from the Companies House PSC register
Michelle Finch
Individual · Notified 21 October 2020
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born April 1961 (65)
Individual · Notified 20 October 2020
Has significant influence or control
Has significant influence or control (as a firm)
British
Born April 1960 (66)
Former controllers (2)
21 October 2020
Ceased MPT Colour Graphics Ltd — Owns 75–100% of shares
19 May 2020
Financials
Figures from 2024 accounts. Newer accounts, made up to 31 December 2025, are filed but not read yet. See them on Companies House
- Net Assets
- £300,060
- Cash
- £10,846
- Employees
- 2
- Current Ratio
- 20.7x
Trend
Net Assets
Balance sheet detail
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £732 | £1,015 | £151,499 | £151,936 | £151,499 | |
| Current Assets | £314,514 | £362,114 | £2,644 | £20,119 | £96 | £1,651 |
| Debtors | £303,668 | £343,500 | £78 | £180 | £0 | £1,557 |
| Cash | £10,846 | £18,614 | £2,566 | £19,939 | £96 | £94 |
| Creditors (< 1 year) | £15,186 | £40,999 | £152,249 | £185,258 | £249,377 | £313,248 |
| Net Current Assets | £299,328 | £321,115 | (£149,605) | (£165,139) | (£249,281) | (£311,597) |
| Net Assets | £300,060 | £322,130 | £1,894 | (£13,203) | (£97,782) | (£160,098) |
| Shareholder Funds | (£13,203) | (£97,782) | (£160,098) |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 10 September 2026 | Total exemption full accounts | 31 December 2025 | ||
| 15 January 2026 | Confirmation statement with no updates | 11 January 2026 | ||
| 29 September 2025 | Total exemption full accounts | 31 December 2024 | ||
| 20 January 2025 | Confirmation statement with updates | 11 January 2025 | ||
| 30 September 2024 | Total exemption full accounts | 31 December 2023 |
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