Filing status
- Accounts due
- 31 January 2028
- Last accounts
- 30 April 2026
- Conf. stmt due
- 30 July 2027
- Last conf. stmt
- 16 July 2026
Once Upon A Time Marketing Limited
- Incorporated
- 22 July 1997 (29 years)
- Previously known as
- Coutts Retail Communications Limited (until 24 July 2014)Shelfco (No. 1364) Limited (until 23 October 1997)
- Industry
- Advertising agencies (73110)
- Directors
- Andrea Clare Pilgram
- Accounts type
- Full
- Region
- Greater London
- Address
- 98 Theobalds Road (1St Floor)LondonWC1X 8WB
Charges
- Total
- 23
- Outstanding
- 1
- Part satisfied
- 0
- Satisfied
- 22
Officers 2 active
Officer details are public data from the Companies House register.
Director · Appointed 11 April 2017
British
Born December 1974 (51)
Pilgram, Andrea Clare
Director · Appointed 23 January 2014
British
Born November 1976
Officer history (54 former)
30 June 2025
11 April 2017
1 April 2015
23 January 2014
23 January 2014
Appointed Pilgram, Andrea Clare as Director
23 January 2014
23 January 2014
23 January 2014
30 October 2013
30 October 2013
21 December 2012
Resigned Stirling, John Henry as Secretary
27 February 2012
Appointed Stirling, John Henry as Secretary
23 January 2012
23 January 2012
23 January 2012
23 January 2012
Resigned Barfield, Richard Timothy as Secretary
27 October 2011
Resigned O'Reilly, Trevor John as Director
7 February 2011
Appointed O'Reilly, Trevor John as Director
7 February 2011
Resigned Knights, Gary as Director
17 January 2011
1 February 2010
1 February 2010
Resigned Shaw, Mark as Secretary
1 February 2010
Appointed Barfield, Richard Timothy as Secretary
31 October 2009
30 April 2009
Appointed Shaw, Mark as Secretary
30 April 2009
Appointed Knights, Gary as Director
30 April 2009
30 April 2009
30 April 2009
28 February 2009
30 October 2008
30 May 2008
20 March 2008
20 March 2008
20 March 2008
20 March 2008
20 March 2008
20 March 2008
22 February 2008
Resigned Burns, Dominic John as Director
1 November 2007
25 October 2007
1 October 2007
1 October 2007
1 July 2007
27 June 2007
1 June 2007
1 June 2007
Resigned Booker, Gary Anthony as Director
1 June 2007
Resigned Foney, Matthew Jon as Director
23 May 2007
Resigned Pickering, Matthew Alan as Director
10 April 2007
10 April 2007
Resigned Caines, Katherine Ann as Director
2 March 2007
Resigned Saysell, Richard Geoffrey as Director
19 February 2007
19 February 2007
19 February 2007
Resigned Saysell, Mark Robert as Director
11 April 2006
Resigned Stern, Nigel Duncan as Director
25 November 2005
24 October 2005
3 October 2005
Resigned Lynch, Lucy Alice as Director
1 January 2005
Appointed Caines, Katherine Ann as Director
1 January 2005
1 January 2005
1 January 2005
Appointed Burns, Dominic John as Director
12 October 2004
12 October 2004
12 October 2004
12 October 2004
12 October 2004
12 October 2004
31 January 2004
Resigned Kidd, Nigel Mcgregor as Director
1 January 2004
Appointed Lynch, Lucy Alice as Director
1 January 2004
Appointed Pickering, Matthew Alan as Director
25 April 2003
1 January 2003
Appointed Saysell, Mark Robert as Director
30 November 2002
Resigned Young, Harriet Grace Emma as Director
2 August 2002
Resigned Fletcher, Mark as Director
2 July 2001
1 February 2001
1 February 2001
Appointed Fletcher, Mark as Director
31 January 2001
8 January 2001
8 January 2001
31 August 2000
Resigned Fowler, Robert Edward as Director
29 June 2000
24 January 2000
30 December 1999
30 December 1999
Appointed Kidd, Nigel Mcgregor as Director
30 December 1999
Appointed Booker, Gary Anthony as Director
30 December 1999
30 December 1999
Appointed Fowler, Robert Edward as Director
26 November 1999
Resigned Godridge, Warren Stafford as Director
28 January 1999
28 January 1999
31 July 1998
21 April 1998
Appointed Godridge, Warren Stafford as Director
21 April 1998
Appointed Stern, Nigel Duncan as Director
1 January 1998
Appointed Foney, Matthew Jon as Director
1 January 1998
Appointed Young, Harriet Grace Emma as Director
11 November 1997
11 November 1997
Appointed Saysell, Richard Geoffrey as Director
11 November 1997
11 November 1997
11 November 1997
5 November 1997
5 November 1997
5 November 1997
5 November 1997
5 November 1997
22 July 1997
22 July 1997
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 17 November 2025
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Private Company Limited By Shares
Reg. no. 16744636
Former controllers (2)
17 November 2025
Ceased Once Upon A Time London Ltd — Owns 75–100% of shares
18 April 2023
Ceased Andrea Clare Pilgrim — Has significant influence or control
Financials
Figures from 2025 accounts. Newer accounts, made up to 30 April 2026, are filed but not read yet. See them on Companies House
- Net Assets
- (£1,636,225)
- Cash
- £271,794
- Turnover
- £17,550,012
- Profit Before Tax
- (£11,369,971)
- Employees
- 117
- Debt Ratio
- 132%
- Current Ratio
- 0.7x
- Profit Margin
- -65%
Trend
Turnover
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £576,071 | £688,152 | £653,941 | £677,841 | £189,166 | £279,217 |
| Current Assets | £4,536,823 | £21,903,814 | £20,170,057 | £17,205,790 | £13,250,229 | £10,507,489 |
| Cash | £271,794 | £670,998 | £1,020,408 | £776,574 | £864,687 | £491,728 |
| Creditors (< 1 year) | £6,749,119 | £12,588,846 | £12,259,089 | £11,892,124 | £10,872,410 | £9,141,466 |
| Creditors (> 1 year) | £0 | £24,348 | £92,476 | £1,163 | £15,591 | |
| Net Current Assets | (£2,212,296) | £9,314,968 | £7,910,968 | £5,313,666 | £2,377,819 | £1,366,023 |
| Net Assets | (£1,636,225) | £10,003,120 | £8,540,561 | £5,899,031 | £2,565,822 | £1,629,649 |
| Shareholder Funds | (£1,636,225) | £10,003,120 | £8,540,561 | £5,899,031 | £2,565,822 | £1,629,649 |
| Turnover | £17,550,012 | £18,285,817 | £19,628,686 | £16,472,976 | £7,829,672 | £11,358,978 |
| Cost of Sales | £6,980,149 | £7,226,395 | £7,872,878 | £7,361,723 | £3,009,912 | £5,473,822 |
| Gross Profit | £10,569,863 | £11,059,422 | £11,755,808 | £9,111,253 | £4,819,760 | £5,885,156 |
| Admin Expenses | £9,497,624 | £9,106,755 | £8,265,521 | £5,501,203 | £4,276,552 | £5,132,114 |
| Staff Costs | £6,939,507 | £6,783,189 | £6,166,953 | £4,322,565 | £3,254,549 | £3,710,846 |
| Operating Profit | £1,092,204 | £1,975,819 | £3,533,133 | £3,632,780 | £942,096 | £709,426 |
| Profit Before Tax | (£11,369,971) | £1,976,439 | £3,531,220 | £3,628,209 | £937,349 | £556,300 |
| Tax | £269,374 | £513,880 | £889,690 | £295,000 | £1,176 | £31,381 |
| Profit for Period | (£11,639,345) | £1,462,559 | £2,641,530 | £3,333,209 | £936,173 | £524,919 |
Filings 303
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 24 October 2026 | Full accounts | 30 April 2026 | ||
| 19 August 2026 | Confirmation statement with updates | 16 July 2026 | ||
| 6 August 2026 | Change of details for a person with significant control | |||
| 5 August 2026 | Director's details changed | |||
| 22 May 2026 | Full accounts | 30 April 2025 |
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