Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 11 June 2027
- Last conf. stmt
- 28 May 2026
Criteria Fieldwork Limited
- Incorporated
- 11 June 1996 (30 years)
- Industry
- Market research and public opinion polling (73200)
- Directors
- Adam Peter WhiteDanielle Anita SimpsonJames Murray Sainsbury
- Accounts type
- Small
- Region
- Greater London
- Address
- 144 Liverpool RoadLondonN1 1LA
Charges
- Total
- 2
- Outstanding
- 0
- Part satisfied
- 1
- Satisfied
- 1
Officers 5 active
Officer details are public data from the Companies House register.
White, Adam Peter
Director · Appointed 28 June 2017
British
Born January 1984 (42)
Simpson, Danielle Anita
Director · Appointed 15 March 2011
British
Born July 1980 (46)
Sainsbury, James Murray
Secretary · Appointed 1 June 2009
British
Sainsbury, James Murray
Director · Appointed 1 January 2005
British
Born May 1977 (49)
Director · Appointed 11 June 1996
Also at Market Research Society(the) · more companies
British
Born September 1968 (58)
Officer history (6 former)
1 July 2021
Resigned Taylor-Lund, Daniel Gordon as Director
28 June 2017
Appointed White, Adam Peter as Director
28 June 2017
Appointed Taylor-Lund, Daniel Gordon as Director
15 March 2011
Appointed Simpson, Danielle Anita as Director
1 June 2009
Appointed Sainsbury, James Murray as Secretary
31 May 2009
21 September 2006
Resigned Discovery Research Ltd as Corporate Director
1 January 2005
Appointed Sainsbury, James Murray as Director
26 March 2004
1 January 2003
26 July 1996
Appointed Discovery Research Ltd as Corporate Director
11 June 1996
11 June 1996
11 June 1996
11 June 1996
11 June 1996
11 June 1996
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 7 October 2024
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Private Limited Company
Reg. no. 15977184
Former controllers (2)
7 October 2024
7 October 2024
Ceased James Murray Sainsbury — Has significant influence or control
Financials
Balance sheet as at 31 December 2025 · small accounts
- Net Assets
- £641,918
- Cash
- £240,835
- Employees
- 36
- Debt Ratio
- 31%
- Current Ratio
- 3.2x
Trend
Net Assets
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £22,047 | £34,703 | £49,258 | £74,787 | £61,602 | £94,988 |
| Current Assets | £912,299 | £1,059,683 | £1,208,168 | £1,172,010 | £1,343,015 | £1,456,944 |
| Debtors | £671,464 | £561,475 | £763,537 | £654,293 | £702,115 | £616,562 |
| Cash | £240,835 | £498,208 | £444,631 | £517,717 | £640,900 | £840,382 |
| Creditors (< 1 year) | £289,186 | £263,120 | £301,842 | £261,962 | £269,500 | £361,256 |
| Net Current Assets | £623,113 | £796,563 | £906,326 | £910,048 | £1,073,515 | £1,095,688 |
| Net Assets | £641,918 | £825,827 | £947,633 | £972,343 | £1,123,727 | £1,173,011 |
| Shareholder Funds | £641,918 | £825,827 | £947,633 | £972,343 | £1,123,727 | £1,173,011 |
Filings 126
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 28 May 2026 | Confirmation statement with no updates | 28 May 2026 | ||
| 15 May 2026 | Accounts for a small company | 31 December 2025 | ||
| 3 June 2025 | Confirmation statement with updates | 31 May 2025 | ||
| 10 April 2025 | Director's details changed | |||
| 7 April 2025 | Accounts for a small company | 31 December 2024 |
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