Website & contact details
- Group website
- The site of this company’s group or brand.
Mediaforce Representation Limited
- Incorporated
- 23 November 1995 (30 years)
- Industry
- Advertising agencies (73110)
- Accounts type
- Full
- Region
- Greater London
- Address
- 22 Princes StreetLondonW1B 2LU
Filing status
- Accounts due
- 30 June 2027
- Last accounts
- 30 September 2025
- Conf. stmt due
- 12 December 2026
- Last conf. stmt
- 28 November 2025
Charges
- Total
- 2
- Outstanding
- 1
- Part satisfied
- 0
- Satisfied
- 1
Officers 4 active
Officer details are public data from the Companies House register.
Director · Appointed 20 September 2018
British
Born February 1966 (60)
Whitehair, Russell William George
Secretary · Appointed 22 March 2017
Director · Appointed 22 March 2017
British
Born August 1957 (69)
Director · Appointed 11 January 1996
English
Born July 1955 (71)
Officer history (10 former)
28 June 2022
6 August 2020
20 September 2018
20 September 2018
22 March 2017
Appointed Whitehair, Russell William George as Secretary
22 March 2017
22 March 2017
31 December 2016
31 December 2016
1 September 2005
25 June 2004
25 June 2004
25 June 2004
25 June 2004
27 September 2001
Resigned Mullins, Simon as Director
11 January 1996
Appointed Mullins, Simon as Director
11 January 1996
11 January 1996
11 January 1996
11 January 1996
11 January 1996
11 January 1996
23 November 1995
23 November 1995
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 1 April 2019
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Limited
Reg. no. 11707687
Former controllers (1)
1 April 2019
Ceased Mediaforce (Holdings) Limited — Owns 75–100% of shares
Financials
Balance sheet as at 30 September 2025 · full accounts
- Cash
- £997
- Profit Before Tax
- £330,141
- Current Ratio
- 1.0x
- Return on Equity
- 31%
Trend
Shareholder Funds
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Current Assets | £16,050,620 | £15,461,790 | £20,661,936 | |||
| Debtors | £16,049,623 | £15,460,392 | £20,660,952 | £19,420,324 | £16,876,293 | £11,532,667 |
| Cash | £997 | £1,398 | £984 | |||
| Creditors (< 1 year) | £15,588,732 | £15,141,640 | £20,232,959 | £19,102,047 | £16,690,451 | £11,350,744 |
| Net Current Assets | £461,888 | £320,150 | £428,977 | £318,277 | £185,842 | |
| Shareholder Funds | £461,888 | £320,150 | £428,977 | £318,277 | £185,842 | £181,923 |
| Turnover | £31,845,787 | £45,207,760 | ||||
| Cost of Sales | £30,997,947 | £39,180,094 | £36,146,613 | £37,911,628 | £26,453,997 | £39,346,919 |
| Admin Expenses | £5,593,061 | £5,863,960 | £7,575,276 | £7,037,106 | £5,139,241 | £5,783,861 |
| Staff Costs | £1,566,387 | £1,407,052 | £1,724,165 | £1,590,511 | £1,169,541 | £2,486,634 |
| Profit Before Tax | £330,141 | £856,443 | £797,777 | £176,950 | £252,549 | £232,626 |
| Tax | £188,403 | £215,270 | £187,077 | £44,515 | £48,630 | £56,099 |
| Profit for Period | £141,738 | £641,173 | £610,700 | £7,214,056 | £203,919 | £176,527 |
Filings 114
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 25 June 2026 | Full accounts | 30 September 2025 | ||
| 30 December 2025 | Confirmation statement with no updates | 28 November 2025 | ||
| 26 November 2025 | Change of details for a person with significant control | |||
| 26 June 2025 | Full accounts | 30 September 2024 | ||
| 24 June 2025 | Registered office address changed |
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