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Mercia Outdoor Advertising Limited
- Incorporated
- 21 June 1995 (31 years)
- Industry
- Advertising agencies (73110)
- Owned by
- Accounts type
- Small
- Region
- Greater London
- Address
- Second Floor (North) Fifty Paddington50 Eastbourne TerraceLondonW2 6LG
Filing status
- Accounts due
- 31 December 2026
- Last accounts
- 31 December 2024
- Conf. stmt due
- 20 July 2027
- Last conf. stmt
- 6 July 2026
Charges
- Total
- 10
- Outstanding
- 1
- Part satisfied
- 0
- Satisfied
- 9
Officers 4 active
Officer details are public data from the Companies House register.
Director · Appointed 27 February 2025
British
Born November 1981
Director · Appointed 4 July 2019
British
Born June 1975 (51)
Director · Appointed 4 July 2019
British
Born October 1982 (44)
Director · Appointed 4 July 2019
British
Born January 1975 (51)
Officer history (17 former)
27 February 2025
13 February 2025
31 December 2024
20 November 2024
7 November 2024
17 May 2024
25 April 2024
25 April 2024
25 April 2024
25 April 2024
8 July 2021
15 April 2021
15 April 2021
30 January 2020
Resigned Fisher, Patrick Benjamin as Director
29 January 2020
Resigned Smith, David Daneville as Director
29 January 2020
4 July 2019
4 July 2019
4 July 2019
Appointed Fisher, Patrick Benjamin as Director
4 July 2019
30 April 2011
Resigned Smith, Wendy Gillian Anne as Director
30 April 2011
Resigned Smith, Sandra as Director
30 April 2011
Resigned Smith, Wendy Gillian Anne as Secretary
27 January 2010
20 January 2010
Appointed Smith, David Daneville as Director
31 October 1995
Appointed Smith, Sandra as Director
31 October 1995
30 October 1995
30 October 1995
Appointed Smith, Wendy Gillian Anne as Director
30 October 1995
30 October 1995
Appointed Smith, Wendy Gillian Anne as Secretary
21 June 1995
21 June 1995
21 June 1995
21 June 1995
21 June 1995
21 June 1995
21 June 1995
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 24 March 2021
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Limited By Shares
Reg. no. 13134958
Former controllers (3)
24 March 2021
Ceased Wildstone Capital Limited — Owns 75–100% of shares
4 July 2019
Ceased Daneville David Smith — Owns 25–50% of shares
4 July 2019
Group structure 20 shown
Ownership group derived from the Companies House PSC register
Whistler Finco Limited Owns 75–100% of shares
Wildstone Asset Management Limited Has significant influence or control
Wildstone Finance Limited Owns 75–100% of shares
Adrenalin Advertising Limited Owns 75–100% of shares
Air Outdoor Media Ltd Owns 75–100% of shares
Amplify Outdoor Ltd Owns 75–100% of shares
BB Media Assets Limited Owns 75–100% of shares
City Media Outdoor Advertising Limited Owns 75–100% of shares
Direct Posters Outdoor Limited Owns 75–100% of shares
Faithful Max (312) Limited Owns more than 25% of shares
GWR Property Co Ltd Owns more than 25% of shares
Harlech Sites Limited Owns 75–100% of shares
LDW (1053 GWR) Limited Owns more than 25% of shares
Mercia Outdoor Advertising Limited This company Owns 75–100% of shares
Outdoor Systems Limited Owns 75–100% of shares
Poster Property Limited Owns more than 25% of shares
Showcase Outdoor Limited Owns 75–100% of shares
Sky Outdoor Ltd Owns 75–100% of shares
Wildstone Securities Holdings Limited Has significant influence or control
Financials
Figures from 2019 accounts. Newer accounts, made up to 31 December 2024, are filed but not read yet. See them on Companies House
- Net Assets
- (£18,620)
- up £83,110 (82%)
- Cash
- £31,541
- up £59,618 (212%)
- Employees
- 2
- no change
- Current Ratio
- 0.9x
Balance sheet detail
| 2019 | |
|---|---|
| Current Assets | £120,690 |
| Debtors | £89,149 |
| Cash | £31,541 |
| Creditors (< 1 year) | £139,310 |
| Net Current Assets | (£18,620) |
| Net Assets | (£18,620) |
| Shareholder Funds | (£18,620) |
Filings 141
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 6 July 2026 | Confirmation statement with updates | 6 July 2026 | ||
| 13 April 2026 | Director's details changed | |||
| 6 January 2026 | Accounts for a small company | 31 December 2024 | ||
| 8 December 2025 | Registered office address changed | |||
| 20 October 2025 | Director's details changed |
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