Directly Financial Ltd

Active02810288 Private limited company
Incorporated
19 April 1993 (33 years)
Previously known as
Bayliss 62 Ltd (until 17 February 2011)
Annuity Direct Limited (until 19 July 2007)
Industry
Dormant Company (99999)
Directors
Better Retirement Group Ltd
Accounts type
Dormant
Region
South East
Address
Spring Farm 4 Spring Close
Great Horwood
Milton Keynes
MK17 0QU

Filing status

Accounts due
30 June 2027
Last accounts
30 September 2025
Conf. stmt due
28 April 2027
Last conf. stmt
14 April 2026

Officers 2 active

Officer details are public data from the Companies House register.

Director · Appointed 23 March 2021
British
Born February 1955 (71)
Better Retirement Group Ltd
Corporate Director · Appointed 8 October 2012
Officer history (7 former)
23 March 2021
23 March 2021
Appointed Bayliss, Stuart Philip as Director
31 January 2015
Appointed Whitehead, Simon Gregory Michael as Director
1 January 2015
Resigned Eadon, Tim Charles as Director
15 October 2012
Resigned Bayliss, Stuart Philip as Director
8 October 2012
Appointed Better Retirement Group Ltd as Corporate Director
30 April 2011
Resigned C.A. Owen Limited as Corporate Secretary
1 January 2010
Appointed Eadon, Tim Charles as Director
20 May 2008
Resigned Barron, Paula Ann Elizabeth as Director
28 December 2006
Resigned Bayliss, Stuart Philip as Secretary
28 December 2006
Appointed C.A. Owen Limited as Corporate Secretary
19 April 1993
Appointed Swift Incorporations Limited as Corporate Nominee Secretary
19 April 1993
Appointed Barron, Paula Ann Elizabeth as Director
19 April 1993
Appointed Bayliss, Stuart Philip as Secretary
19 April 1993
Appointed Bayliss, Stuart Philip as Director
19 April 1993
Resigned Swift Incorporations Limited as Corporate Nominee Secretary

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Corporate entity · Notified 6 April 2016
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Limited Company
Reg. no. 02688895
Former controllers (1)
23 March 2021
Ceased Simon Gregory Michael Whitehead — Has significant influence or control

Group structure 5 companies

Ownership group derived from the Companies House PSC register

Better Annuity Ltd Owns 75–100% of shares
Better Retirement Limited Owns 75–100% of shares
Better Retirement Solutions Ltd Owns 75–100% of shares
Directly Financial Ltd This company Owns 75–100% of shares

Financials

Balance sheet as at 30 September 2025 · dormant accounts · dormant

Net Assets
£2
Cash
£2

Trend

Net Assets
£0 £1 £2 2019 2020 2021 2022 2023 2024 2025 £2 £2 £2 £2 £2 £2 £2
Balance sheet detail
2025202420232022202120202019
Cash£2£2£2£2£2£2£2
Net Assets£2£2£2£2£2£2£2
Shareholder Funds£2£2£2£2£2£2£2

Filings

Recent filings only. See the full history on Companies House

DateDescriptionMade Up ToPagesPDF
27 May 2026Accounts for a dormant company30 September 2025
27 April 2026Confirmation statement with no updates14 April 2026
11 June 2025Accounts for a dormant company30 September 2024
14 April 2025Confirmation statement with no updates14 April 2025
3 June 2024Accounts for a dormant company30 September 2023
Show all recent filings

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