Marketing Skills Trust Limited

Active02572091 Private company limited by guarantee

Incorporated: 7 January 1991 (35 years)
Previously known as: The DM Trust Limited (until 12 May 2022)
The Institute of Direct and Digital Marketing Limited (until 4 August 2015)
The Institute of Direct Marketing Limited (until 2 March 2011)
Earlier: The Direct Marketing Centre Limited
Industry: Other education n.e.c. (85590)
Directors: Benjamin Wyver
Polly Jones
Colin Lloyd Gillespie
all 6 directors
Accounts type: Total exemption full
Region: East of England
Address: 18 Beningfield Drive
St. Albans
AL2 1UJ

Filing status

Accounts due: 30 September 2027
Last accounts: 31 December 2025
Conf. stmt due: 16 January 2027
Last conf. stmt: 2 January 2026

Officers 7 active

Officer details are public data from the Companies House register.

Wyver, Benjamin

Director · Appointed 22 July 2025

British

Born August 1993 (33)

Jones, Polly

Director · Appointed 25 April 2024

British

Born March 1971 (55)

Gillespie, Colin Lloyd

Director · Appointed 21 April 2023

Also at Clicksco Digital (UK) Limited, All Response Media Limited · more companies

British

Born November 1968

Myers, Nicholas Larkland Barnaby

Director · Appointed 21 April 2023

Also at Premier Christian Media Trust · more companies

British

Born March 1980 (46)

Good, Fedelma

Director · Appointed 1 January 2023

Irish

Born January 1962 (64)

Troughton, Martin

Director · Appointed 11 November 2022

British

Born October 1966 (60)

Goulding, Kenneth Edward

Secretary · Appointed 1 January 2020

Officer history (36 former)

15 January 2026

Resigned Patron, Mark Andrew as Director

22 July 2025

Appointed Wyver, Benjamin as Director

22 July 2025

Resigned Easton, Zara Valerie as Director

11 June 2024

Appointed Easton, Zara Valerie as Director

25 April 2024

Appointed Jones, Polly as Director

25 April 2024

Resigned Gowan, Anne as Director

21 April 2023

Appointed Gillespie, Colin Lloyd as Director

21 April 2023

Appointed Myers, Nicholas Larkland Barnaby as Director

19 January 2023

Resigned Porter, Julia Marguerite as Director

1 January 2023

Appointed Good, Fedelma as Director

11 November 2022

Appointed Troughton, Martin as Director

13 October 2022

Resigned Howard, Melanie Ann as Director

13 October 2022

Resigned Housden, Matthew James as Director

14 October 2021

Resigned Harrison, Michael James as Director

15 October 2020

Resigned Davis, Charles Thomas as Director

15 October 2020

Resigned Coupe, David Paul as Director

15 July 2020

Appointed Gowan, Anne as Director

15 July 2020

Appointed Porter, Julia Marguerite as Director

15 July 2020

Appointed Patron, Mark Andrew as Director

19 June 2020

Resigned Reynolds, Joanna Patricia as Director

1 January 2020

Resigned Milligan, James Graham as Secretary

1 January 2020

Appointed Goulding, Kenneth Edward as Secretary

18 October 2019

Resigned Worboys, Caroline Buchanon as Director

12 April 2019

Appointed Howard, Melanie Ann as Director

24 November 2018

Resigned Smith, Rosemary Kathleen as Director

13 November 2018

Appointed Reynolds, Joanna Patricia as Director

27 October 2017

Resigned Howard, Melanie Ann as Director

18 November 2016

Appointed Davis, Charles Thomas as Director

21 April 2016

Appointed Milligan, James Graham as Secretary

21 April 2016

Resigned Sell, Elizabeth Anne as Secretary

21 January 2016

Appointed Harrison, Michael James as Director

15 October 2015

Appointed Housden, Matthew James as Director

24 June 2015

Appointed Smith, Rosemary Kathleen as Director

24 June 2015

Appointed Coupe, David Paul as Director

24 June 2015

Resigned Roberts, Rebecca Anne as Secretary

22 June 2015

Resigned Lawes, Timothy Robin as Director

31 May 2015

Resigned Miles, David, Professor as Director

31 May 2015

Resigned Lewis, Timothy David as Director

31 May 2015

Resigned O'Donnell, Paul Simon as Director

11 June 2014

Appointed Sell, Elizabeth Anne as Secretary

5 March 2014

Appointed Roberts, Rebecca Anne as Secretary

4 March 2014

Resigned Wild, Roger Duncan as Secretary

1 June 2010

Resigned Orr, Dawn Patricia as Director

8 September 2008

Resigned Spelling, Barrie Michael as Director

14 April 2008

Resigned Taylor, Stephen Mark Lloyd as Director

6 July 2007

Appointed Lewis, Timothy David as Director

6 July 2007

Appointed Howard, Melanie Ann as Director

15 December 2006

Appointed O'Donnell, Paul Simon as Director

5 December 2006

Resigned Novak, Adam as Director

4 May 2006

Appointed Taylor, Stephen Mark Lloyd as Director

19 April 2006

Resigned Tildesley, Michael Paul as Director

17 February 2006

Resigned Watson, John Robert as Director

17 May 2005

Appointed Worboys, Caroline Buchanon as Director

4 November 2004

Resigned Samuels, Ivor as Director

6 September 2004

Appointed Orr, Dawn Patricia as Director

6 September 2004

Appointed Tildesley, Michael Paul as Director

31 March 2004

Resigned Payne, David as Director

16 June 2003

Resigned Hilliard, Trevor Martyn as Director

29 May 2003

Resigned Hughes, John Roderick Thomas Hubert as Director

18 June 2002

Appointed Payne, David as Director

29 November 1999

Appointed Hilliard, Trevor Martyn as Director

29 November 1999

Appointed Novak, Adam as Director

29 November 1999

Appointed Spelling, Barrie Michael as Director

29 October 1999

Resigned Pritchard, Vanessa Elizabeth as Secretary

29 October 1999

Appointed Wild, Roger Duncan as Secretary

22 June 1999

Resigned Tew, John William as Director

2 October 1996

Appointed Pritchard, Vanessa Elizabeth as Secretary

2 October 1996

Resigned Lawes, Timothy Robin as Secretary

9 May 1996

Resigned Hughes, Graham Harvey as Director

9 May 1996

Appointed Tew, John William as Director

13 July 1994

Appointed Hughes, Graham Harvey as Director

22 November 1993

Resigned Jefferies, Jacqueline Elizabeth as Secretary

22 November 1993

Appointed Lawes, Timothy Robin as Secretary

Ownership 0 active

People and entities with significant control, from the Companies House PSC register

The company has declared that it has no person with significant control.

Former controllers (1)

18 August 2020

Ceased Data and Marketing Association Limited — Has significant influence or control (as a trust)

Filings 182

Date	Description	Made Up To
24 August 2026	Total exemption full accounts	31 December 2025
20 January 2026	Confirmation statement with no updates	2 January 2026
15 January 2026	Termination of appointment of a director
15 January 2026	Termination of appointment of a director
22 July 2025	Appointment of a director