Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 5 October 2027
- Last conf. stmt
- 21 September 2026
Priority Business Limited
- Incorporated
- 25 September 1990 (36 years)
- Previously known as
- Priority Hotel Reservations Limited (until 24 January 2017)Priority Hotel Reservations PLC (until 3 September 2004)Priority Hotel Reservations PLC (until 27 August 2004)Earlier: U.K. Hotels Priority Reservations Public Limited Company
- Industry
- Other reservation service activities n.e.c. (79909)
- Directors
- Owned by
- Charlotte Marie Ashley-CowanJonathan Ashley-Cowan
- Accounts type
- Total exemption full
- Region
- East of England
- Address
- Priority House8 Turret LaneIpswichIP4 1DL
Charges
- Total
- 2
- Outstanding
- 1
- Part satisfied
- 0
- Satisfied
- 1
Officers 2 active
Officer details are public data from the Companies House register.
Ashley-Cowan, Charlotte
Secretary · Appointed 26 May 2006
British
Director · Appointed 19 November 1991
British
Born June 1969 (57)
Officer history (6 former)
26 May 2006
Appointed Ashley-Cowan, Charlotte as Secretary
26 May 2006
Resigned Ashley-Cowan, Charles Argenti as Secretary
26 May 2006
Resigned Ashley-Cowan, Charles Argenti as Director
11 October 2002
Appointed Ashley-Cowan, Charles Argenti as Secretary
20 October 2001
Resigned Ashley-Cowan, Charles Argenti as Secretary
9 December 1999
Resigned Ashley Cowan, Sarah June as Director
1 June 1994
Appointed Ashley Cowan, Sarah June as Director
19 November 1991
7 November 1991
Appointed Ashley-Cowan, Charles Argenti as Secretary
7 November 1991
31 August 1991
Resigned Tuhill, Caroline as Director
Ownership 2 active
People and entities with significant control, from the Companies House PSC register
Charlotte Marie Ashley-Cowan
Individual · Notified 10 October 2016
Owns 25–50% of shares
Holds 25–50% of voting rights
German
Born April 1970 (56)
Jonathan Ashley-Cowan
Individual · Notified 6 April 2016
Owns 50–75% of shares
Holds 50–75% of voting rights
Right to appoint and remove directors
Has significant influence or control
British
Born June 1969 (57)
Financials
Balance sheet as at 31 December 2025 · total exemption full accounts
- Net Assets
- £1,110,428
- Cash
- £1,533,488
- Profit
- £94,921
- Employees
- 38
- Debt Ratio
- 57%
- Current Ratio
- 1.7x
- Return on Equity
- 9%
Trend
Net Assets
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|---|---|
| Fixed Assets | £31,043 | £48,354 | £588,160 | £495,956 | £391,077 | £312,614 | £269,660 |
| Current Assets | £2,566,432 | £2,852,369 | £2,699,044 | £2,812,707 | £2,624,688 | £2,497,325 | £3,345,945 |
| Debtors | £1,032,944 | £1,181,863 | £1,351,095 | £1,138,234 | £886,749 | £485,197 | £1,807,013 |
| Cash | £1,533,488 | £1,670,506 | £1,347,949 | £1,674,473 | £1,737,939 | £2,012,128 | £1,538,932 |
| Creditors (< 1 year) | £1,480,968 | £1,776,106 | £1,575,732 | £1,592,795 | £1,346,667 | £1,097,364 | £1,867,594 |
| Creditors (> 1 year) | £0 | £5,000 | £15,000 | £25,000 | £35,000 | £51,061 | |
| Net Current Assets | £1,085,464 | £1,076,263 | £1,123,312 | £1,219,912 | £1,278,021 | £1,399,961 | £1,478,351 |
| Net Assets | £1,110,428 | £1,109,511 | £1,551,755 | £1,599,880 | £1,562,103 | £1,604,707 | £1,699,631 |
| Shareholder Funds | £1,110,428 | £1,109,511 | £1,551,755 | £1,599,880 | £1,562,103 | £1,604,707 | £1,699,631 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 23 June 2026 | Total exemption full accounts | 31 December 2025 | ||
| 29 September 2025 | Confirmation statement with no updates | 21 September 2025 | ||
| 24 September 2025 | Total exemption full accounts | 31 December 2024 | ||
| 27 September 2024 | Confirmation statement with no updates | 21 September 2024 | ||
| 24 September 2024 | Total exemption full accounts | 31 December 2023 |
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