Website & contact details
- Website
Serious Brands Limited
- Incorporated
- 26 March 1990 (36 years)
- Previously known as
- Sunalex Ltd. (until 25 March 2008)
- Industry
- Manufacture of other electrical equipment (27900)
- Directors
- Owned by
- Alexander Leonard John Pratt
- Accounts type
- Total exemption full
- Region
- South East
- Address
- Unit 15 Faraday RoadAylesburyHp19 8RyHP19 8RY
Filing status
- Accounts due
- 31 December 2027
- Last accounts
- 31 March 2026
- Conf. stmt due
- 14 April 2027
- Last conf. stmt
- 31 March 2026
Charges
- Total
- 2
- Outstanding
- 2
- Part satisfied
- 0
- Satisfied
- 0
Officers 2 active
Officer details are public data from the Companies House register.
Secretary
British
Director
British
Born January 1963 (63)
Officer history (3 former)
30 April 2015
30 June 1997
Resigned Williams, Keith as Director
11 November 1996
Appointed Williams, Keith as Director
31 March 1994
31 March 1994
Resigned Pratt, Laura Mcinroy as Director
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Individual · Notified 6 April 2016
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
British
Born January 1963 (63)
Financials
Balance sheet as at 31 March 2026 · total exemption full accounts
- Net Assets
- £638,866
- Cash
- £249,183
- Debt Ratio
- 59%
- Current Ratio
- 1.7x
Trend
Net Assets
Balance sheet detail
| 2026 | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|---|
| Fixed Assets | £27,583 | £56,248 | £111,748 | £83,696 | £109,963 | £122,595 | £59,571 |
| Current Assets | £1,516,833 | £1,098,529 | £2,065,749 | £1,907,806 | £2,696,681 | £4,166,706 | £1,567,152 |
| Debtors | £442,839 | £194,950 | £426,362 | £158,977 | £217,380 | £196,475 | £437,672 |
| Cash | £249,183 | £174,930 | £623,875 | £863,215 | £1,071,130 | £2,980,389 | £390,603 |
| Creditors (< 1 year) | £901,791 | £871,734 | £1,545,495 | £951,797 | £719,139 | £2,498,695 | £1,137,494 |
| Creditors (> 1 year) | £3,759 | £3,531 | £13,950 | £24,111 | £34,022 | £43,111 | |
| Net Current Assets | £615,042 | £226,795 | £520,254 | £956,009 | £1,977,542 | £1,668,011 | £429,658 |
| Net Assets | £638,866 | £279,512 | £618,052 | £1,015,594 | £2,025,992 | £1,724,202 | |
| Shareholder Funds | £279,512 | £618,052 | £1,015,594 | £2,025,992 | £1,724,202 | £489,229 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 27 July 2026 | Total exemption full accounts | 31 March 2026 | ||
| 7 May 2026 | Confirmation statement with no updates | 31 March 2026 | ||
| 31 March 2026 | Total exemption full accounts | 31 March 2025 | ||
| 9 December 2025 | Registered office address changed | |||
| 14 April 2025 | Change of details for a person with significant control |
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