Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 18 April 2027
- Last conf. stmt
- 4 April 2026
Simply D'Na Limited
- Incorporated
- 5 December 1988 (37 years)
- Industry
- Media representation services (73120)
- Directors
- Daren Clyde Gay
- Owned by
- Daren Clyde Gay
- Accounts type
- Total exemption full
- Region
- Greater London
- Address
- Freedman House Christopher Wren Yard117 High StreetCroydonCR0 1QG
Charges
- Total
- 5
- Outstanding
- 0
- Part satisfied
- 0
- Satisfied
- 5
Officers 2 active
Officer details are public data from the Companies House register.
Gay, Daren Clyde
Director · Appointed 17 July 2018
Dutch
Born January 1972 (54)
Mcdonald, Anne Johnston
Secretary · Appointed 1 October 1997
British
Officer history (8 former)
3 August 2018
3 August 2018
Resigned Mcdonald, Anne Johnston as Director
17 July 2018
Appointed Gay, Daren Clyde as Director
29 December 2017
Resigned Gay, Darren Clyde as Director
17 April 2003
Resigned Laubscher, Matthew Lodewyk as Director
7 March 2003
1 June 2002
Appointed Laubscher, Matthew Lodewyk as Director
21 December 2001
Resigned Calver, Paul as Director
21 December 2001
Resigned Calver, Paul as Director
23 May 2001
23 May 2001
Appointed Gay, Darren Clyde as Director
23 May 2001
Appointed Calver, Paul as Director
23 May 2001
Appointed Mcdonald, Anne Johnston as Director
23 May 2001
Appointed Calver, Paul as Director
1 October 1997
1 October 1997
Appointed Mcdonald, Anne Johnston as Secretary
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Daren Clyde Gay
Individual · Notified 17 July 2018
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Dutch
Born January 1972 (54)
Former controllers (2)
29 July 2018
Ceased Anne Johnston Mcdonald — Has significant influence or control
17 July 2018
Ceased Automated Reprographic Technologies Limited — Owns 75–100% of shares (as a firm)
Financials
Balance sheet as at 31 December 2025 · total exemption full accounts
- Cash
- £1,151
- Employees
- 1
- Current Ratio
- 0.2x
Trend
Shareholder Funds
Balance sheet detail
| 2025 | 2024 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £208 | £278 | £495 | £660 | £880 | £1,174 |
| Current Assets | £300,291 | £281,914 | £327,998 | £310,983 | £335,031 | £448,135 |
| Debtors | £299,140 | £281,544 | £325,918 | £310,262 | £333,192 | £447,201 |
| Cash | £1,151 | £370 | £2,080 | £721 | £1,839 | £934 |
| Creditors (< 1 year) | £1,728,943 | £1,725,786 | £1,724,239 | £1,719,918 | £1,718,998 | £1,964,156 |
| Net Current Assets | (£1,428,652) | (£1,443,872) | (£1,396,241) | (£1,408,935) | (£1,383,967) | (£1,516,021) |
| Net Assets | (£1,514,847) | |||||
| Shareholder Funds | (£1,428,444) | (£1,443,594) | (£1,395,746) | (£1,408,275) | (£1,383,087) | (£1,514,847) |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 14 April 2026 | Confirmation statement with no updates | 4 April 2026 | ||
| 13 April 2026 | Total exemption full accounts | 31 December 2025 | ||
| 15 May 2025 | Total exemption full accounts | 31 December 2024 | ||
| 7 April 2025 | Confirmation statement with no updates | 4 April 2025 | ||
| 28 March 2025 | Register inspection address has been changed |
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