Initial Incentives Limited

Active02183201 Private limited company

What Initial Incentives say about themselves

“Discover full-service merch solutions trusted by over 1,000 brands. From design to global distribution, we handle it all. Learn more!”

— from initialincentives.com
Incorporated
26 October 1987 (39 years)
Industry
Advertising agencies (73110)
Directors
Nicholas Carter
Accounts type
Total exemption full
Region
East of England
Address
Unit 16 Apex Business Centre
Boscombe Road
Dunstable
LU5 4SB

Filing status

Accounts due
30 September 2027
Last accounts
31 December 2025
Conf. stmt due
15 December 2026
Last conf. stmt
1 December 2025

Charges

Total
4
Outstanding
3
Part satisfied
0
Satisfied
1

Officers 1 active

Officer details are public data from the Companies House register.

Carter, Nicholas
Director · Appointed 4 August 2005
British
Born November 1967
Officer history (9 former)
10 March 2020
Resigned Reuben, Martin Jack as Director
10 March 2020
Resigned Reuben, James as Secretary
10 March 2020
Resigned Reuben, Lee as Director
4 August 2005
Appointed Carter, Nicholas as Director
6 June 2003
Appointed Reuben, Martin Jack as Director
17 September 2001
Appointed Reuben, James as Secretary
17 April 2001
Resigned Reuben, Dennis Alan as Secretary
17 April 2001
Resigned Reuben, Dennis Alan as Director
25 August 1999
Appointed Reuben, Lee as Director
25 August 1999
Appointed Reuben, Dennis Alan as Secretary
25 August 1999
Resigned Cordell, Michael as Secretary
25 August 1999
Resigned Cordell, Michael as Director
25 August 1999
Resigned Ward, Robert Ralph Frank as Director
16 March 1998
Resigned Reuben, Martin Jack as Director

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Corporate entity · Notified 10 March 2020
Owns 75–100% of shares
Holds 75–100% of voting rights
Limited Company
Reg. no. 12297899
Former controllers (2)
10 March 2020
Ceased Jonathan Reuben — Owns 25–50% of shares
10 March 2020
Ceased Lee Reuben — Owns 25–50% of shares

Financials

Balance sheet as at 31 December 2025 · total exemption full accounts

Net Assets
£344,397
Cash
£17,211
Employees
19
Debt Ratio
69%
Current Ratio
1.5x

Trend

Net Assets
£0 £2.0M £4.0M 2019 2020 2021 2023 2024 2025 £2,115,962 £975,911 £606,426 £253,486 £309,207 £344,397
Balance sheet detail
202520242023202120202019
Fixed Assets£60,493£126,451£49,037£13,724£16,148£18,996
Current Assets£1,039,284£809,119£635,173£1,035,625£1,438,345£2,802,586
Debtors£916,216£690,865£507,709£685,469£654,199£1,834,736
Cash£17,211£26,749£19,462£198,710£584,807£796,684
Creditors (< 1 year)£716,034£505,180£383,749£392,670£425,514£702,010
Creditors (> 1 year)£33,089£100,383£45,870£47,645£50,000
Net Current Assets£323,250£303,939£251,424£642,955£1,012,831£2,100,576
Net Assets£344,397£309,207£253,486£606,426£975,911£2,115,962
Shareholder Funds£344,397£309,207£253,486£606,426£975,911£2,115,962

Filings

Recent filings only. See the full history on Companies House

DateDescriptionMade Up ToPagesPDF
11 May 2026Total exemption full accounts31 December 2025
22 April 2026Satisfaction of a charge in full
5 January 2026Confirmation statement with no updates1 December 2025
24 July 2025Director's details changed
26 May 2025Total exemption full accounts31 December 2024
Show all recent filings

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