Website & contact details
- Website
Directions (Research and Marketing) Limited
- Incorporated
- 21 July 1987 (39 years)
- Industry
- Market research and public opinion polling (73200)
- Directors
- Gemma Lester LewisKirsty Rebecca Lyn Boyce
- Owned by
- Kirsty Rebecca Lyn BoyceGemma Lester Lewis
- Accounts type
- Micro entity
- Region
- South West
- Address
- 55 East Gomeldon RoadGomeldonSalisburySP4 6LT
Filing status
- Accounts due
- 31 May 2027
- Last accounts
- 31 August 2025
- Conf. stmt due
- 21 June 2027
- Last conf. stmt
- 7 June 2026
Charges
- Total
- 1
- Outstanding
- 0
- Part satisfied
- 0
- Satisfied
- 1
Officers 3 active
Officer details are public data from the Companies House register.
Lewis, Gemma Lester
Director · Appointed 19 December 2016
British
Born November 1981
Crookes, Helen Josephine
Secretary · Appointed 1 October 2014
Boyce, Kirsty Rebecca Lyn
Director · Appointed 1 September 2012
British
Born February 1973 (53)
Officer history (6 former)
20 August 2019
19 December 2016
Appointed Lewis, Gemma Lester as Director
1 October 2014
Appointed Crookes, Helen Josephine as Secretary
1 October 2014
30 September 2014
Resigned Marie, Sally Alison Chisholm as Director
1 September 2012
Appointed Boyce, Kirsty Rebecca Lyn as Director
10 September 2001
22 December 1998
17 December 1998
Resigned Walley, Alexandra Caroline Mary as Secretary
17 December 1998
Resigned Walley, Alexandra Caroline Mary as Director
31 August 1995
Ownership 2 active
People and entities with significant control, from the Companies House PSC register
Kirsty Rebecca Lyn Boyce
Individual · Notified 20 August 2019
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born February 1973 (53)
Gemma Lester Lewis
Individual · Notified 20 August 2019
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born November 1981
Former controllers (2)
20 August 2019
20 August 2019
Ceased Sally Alison Chisholm Marie — Holds 25–50% of voting rights
Financials
Balance sheet as at 31 August 2025 · micro entity accounts
- Net Assets
- £80,832
- Employees
- 4
- Debt Ratio
- 50%
- Current Ratio
- 2.1x
Trend
Net Assets
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £1,647 | £1,280 | £480 | £1,021 | £3,157 | £3,250 |
| Current Assets | £160,327 | £274,311 | £254,566 | £299,348 | £360,854 | £245,166 |
| Debtors | £135,073 | £144,230 | £170,409 | |||
| Cash | £164,275 | £216,624 | £74,757 | |||
| Creditors (< 1 year) | £74,834 | £155,196 | £134,142 | £165,216 | £232,937 | £127,535 |
| Creditors (> 1 year) | £7,500 | £17,500 | £27,500 | £37,500 | £47,500 | £50,000 |
| Net Current Assets | £86,685 | £122,064 | £128,328 | £134,132 | £127,917 | £117,631 |
| Net Assets | £80,832 | £105,844 | £101,308 | £97,653 | £83,574 | £70,881 |
| Shareholder Funds | £80,832 | £105,844 | £101,308 | £97,653 | £83,574 | £70,881 |
What Directions say about themselves
“Directions Research & Marketing is a market research agency that helps businesses understand consumers at a deeper level via research and consumer empathy programmes.”
Filings
Filing history not loaded yet. See it on Companies House
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