Brand Addition Limited

Active02083209 Private limited company
Incorporated
11 December 1986 (39 years)
Previously known as
Broadway Incentives Limited (until 6 October 2010)
Incentives Two Limited (until 10 February 1995)
Industry
Other business support service activities n.e.c. (82990)
Directors
Claire Louise Thomson
Accounts type
Full
Region
North West
Address
Broadway
Trafford Wharf Road
Manchester
M17 1DD

Filing status

Accounts due
30 September 2027
Last accounts
31 December 2025
Conf. stmt due
19 December 2026
Last conf. stmt
5 December 2025

Charges

Total
18
Outstanding
6
Part satisfied
0
Satisfied
12

Officers 3 active

Officer details are public data from the Companies House register.

Jones, Peter Edward
Secretary · Appointed 13 March 2025
Director · Appointed 23 March 2012
British
Born June 1971 (55)
Thomson, Claire Louise
Director · Appointed 23 March 2012
British
Born September 1974 (52)
Officer history (19 former)
13 March 2025
Resigned Penfold, Lucy Claire as Secretary
13 March 2025
Appointed Jones, Peter Edward as Secretary
28 January 2021
Appointed Penfold, Lucy Claire as Secretary
28 January 2021
Resigned Thomson, Claire Louise as Secretary
23 March 2012
Resigned Davies, Gillian as Director
23 March 2012
Appointed Lee, Christopher as Director
23 March 2012
Appointed Thomson, Claire Louise as Director
23 March 2012
Appointed Thomson, Claire Louise as Secretary
23 March 2012
Resigned Scull, Andrew James as Secretary
23 March 2012
Resigned Scull, Andrew James as Director
23 February 2005
Resigned Seekings, David John Emmott as Director
23 February 2005
Appointed Davies, Gillian as Director
23 February 2005
Resigned Stafford, Andrea as Secretary
23 February 2005
Appointed Scull, Andrew James as Director
23 February 2005
Resigned Hallam, Tim David, Dr as Director
23 February 2005
Appointed Scull, Andrew James as Secretary
20 August 2004
Resigned Slater, Richard Craig Alan as Secretary
20 August 2004
Resigned Slater, Richard Craig Alan as Director
12 July 2004
Appointed Stafford, Andrea as Secretary
9 July 2004
Appointed Hallam, Tim David, Dr as Director
25 November 2003
Appointed Seekings, David John Emmott as Director
25 November 2003
Resigned Booth, Stephen Rodger Gavin as Director
19 October 2001
Appointed Slater, Richard Craig Alan as Secretary
19 October 2001
Appointed Slater, Richard Craig Alan as Director
19 October 2001
Resigned Harrison, Richard as Director
19 October 2001
Resigned Harrison, Richard as Secretary
3 July 2000
Resigned Bennington, Graham James as Director
9 April 1998
Appointed Bennington, Graham James as Director
30 May 1997
Resigned Landes, David as Director
30 May 1997
Resigned Elliott, Steven Howard as Director
30 May 1997
Resigned Varley, Martin as Director
12 October 1994
Appointed Harrison, Richard as Director
12 October 1994
Appointed Booth, Stephen Rodger Gavin as Director
12 October 1994
Appointed Harrison, Richard as Secretary
12 October 1994
Resigned Elliott, Steven Howard as Secretary
12 October 1994
Resigned Esterkin, Eugene Barry as Director
30 June 1992
Appointed Landes, David as Director

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Corporate entity · Notified 22 December 2021
Owns 75–100% of shares
Private Limited Company
Reg. no. 10697102
Former controllers (1)
22 December 2021
Ceased H.I.G Milan UK Bidco Limited — Owns 75–100% of shares

Group structure 4 companies

Ownership group derived from the Companies House PSC register

The Pebble Group Holdco Limited Owns 75–100% of shares
Brand Addition Limited This company Owns 75–100% of shares
H.I.G Milan UK Bidco Limited In liquidationOwns 75–100% of shares

Filings 200

DateDescriptionMade Up ToPagesPDF
16 September 2026Full accounts31 December 2025
5 December 2025Change of details for a person with significant control
5 December 2025Confirmation statement with updates5 December 2025
23 September 2025Full accounts31 December 2024
14 March 2025Appointment of a secretary
Show all 200 filings

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