Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 3 January 2026
- Conf. stmt due
- 8 March 2027
- Last conf. stmt
- 22 February 2026
Hawk Incentives Holdings Limited
- Incorporated
- 17 May 1983 (43 years)
- Previously known as
- The Grass Roots Group Holdings Limited (until 3 May 2018)The Grass Roots Group Holdings PLC (until 6 June 2016)The Grass Roots Group PLC (until 6 June 2016)Earlier: The Promotions House Public Limited Company, Lakelast Limited
- Industry
- Other business support service activities n.e.c. (82990)
- Accounts type
- Group
- Region
- East of England
- Address
- WestsideLondon RoadHemel HempsteadHP3 9TD
Charges
- Total
- 4
- Outstanding
- 1
- Part satisfied
- 0
- Satisfied
- 3
Officers 3 active
Officer details are public data from the Companies House register.
Wainhouse, Michelle Josephine
Secretary · Appointed 6 October 2016
Director · Appointed 6 October 2016
British
Born June 1970 (56)
Director · Appointed 6 October 2016
English
Born August 1971 (55)
Officer history (52 former)
2 January 2026
16 June 2023
1 April 2021
7 August 2018
15 December 2017
14 April 2017
7 October 2016
7 October 2016
6 October 2016
6 October 2016
6 October 2016
6 October 2016
6 October 2016
6 October 2016
6 October 2016
6 October 2016
6 October 2016
Resigned Ward Van Der Welle, Charles as Director
6 October 2016
6 October 2016
6 October 2016
6 October 2016
6 October 2016
6 October 2016
6 October 2016
Appointed Wainhouse, Michelle Josephine as Secretary
6 October 2016
Resigned Colfer, Alexis as Secretary
13 July 2016
Resigned Povey, Mark Julian as Director
13 July 2016
13 July 2016
Appointed Ward Van Der Welle, Charles as Director
13 July 2016
13 July 2016
1 July 2015
Resigned Bunting, John Anderson as Director
8 September 2014
31 March 2014
Resigned Clutton, Russell as Director
10 January 2014
Resigned Marsh, John as Director
9 September 2013
Appointed Bunting, John Anderson as Director
1 August 2013
30 June 2013
30 June 2013
Appointed Colfer, Alexis as Secretary
30 June 2013
Resigned O'Byrne, Helen Sarah as Director
8 April 2013
8 April 2013
18 February 2013
18 February 2013
Appointed Marsh, John as Director
18 February 2013
18 February 2013
18 February 2013
Appointed Povey, Mark Julian as Director
18 February 2013
1 January 2013
6 December 2012
5 November 2012
Resigned Lister, Andrew William as Director
26 March 2012
Resigned Wilmot, Andrew as Director
8 August 2011
Appointed Clutton, Russell as Director
15 July 2011
Resigned Bender, Nicholas as Director
31 May 2011
26 May 2011
30 June 2008
Appointed O'Byrne, Helen Sarah as Director
1 May 2008
28 April 2008
28 April 2008
Appointed Bender, Nicholas as Director
28 April 2008
Appointed Wilmot, Andrew as Director
28 April 2008
Appointed Lister, Andrew William as Director
25 September 2006
25 September 2006
30 January 2006
12 March 2004
12 March 2004
2 October 2003
28 October 2002
Resigned White, James Stanley as Director
28 January 2002
28 January 2002
2 July 2001
2 July 2001
2 July 2001
2 July 2001
29 September 2000
30 May 2000
24 November 1999
Resigned Hill, Lorraine Marion as Director
17 March 1999
Appointed Hill, Lorraine Marion as Director
31 December 1998
Resigned Doe, John Barry as Director
30 July 1998
17 June 1998
17 June 1998
27 April 1998
27 April 1998
20 October 1997
20 October 1997
18 August 1997
Appointed White, James Stanley as Director
30 June 1997
Resigned White, James Stanley as Director
26 February 1997
26 February 1997
26 February 1997
13 February 1996
9 February 1996
24 August 1993
24 August 1993
24 August 1993
5 February 1993
Resigned Wood, Charles Raymond as Director
5 February 1993
Resigned Coles, Anthony Iaroslav as Director
Ownership 0 active
People and entities with significant control, from the Companies House PSC register
The company has declared that it has no person with significant control.
Holdings 3
Companies where Hawk Incentives Holdings Limited is registered as a person with significant control
Owns 75–100% of shares
Active
Owns 75–100% of shares
Active
Owns 75–100% of shares
Dissolved
Former controllers (3)
14 June 2018
Ceased Blackhawk Network Holdings, Inc. — Owns 75–100% of shares
23 November 2016
23 November 2016
Ceased WPP Beans Ltd — Owns 25–50% of shares
Financials
Figures from 2024 accounts. Newer accounts, made up to 3 January 2026, are filed but not read yet. See them on Companies House
- Net Assets
- £12,452,000
- Cash
- £1,103,000
- Profit
- (£1,829,000)
- Debt Ratio
- 57%
- Current Ratio
- 0.8x
- Return on Equity
- -15%
Trend
Net Assets
Balance sheet detail
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Fixed Assets | £16,344,000 | £16,344,000 | £16,344,000 |
| Current Assets | £12,853,000 | £12,920,000 | £11,156,000 |
| Cash | £1,103,000 | £924,000 | £1,516,000 |
| Creditors (< 1 year) | £16,745,000 | £14,983,000 | £1,212,000 |
| Net Current Assets | (£3,892,000) | (£2,063,000) | £9,944,000 |
| Net Assets | £12,452,000 | £14,281,000 | £26,288,000 |
| Shareholder Funds | £12,452,000 | £14,281,000 | £26,288,000 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 10 March 2026 | Confirmation statement with no updates | 22 February 2026 | ||
| 9 January 2026 | Termination of appointment of a director | |||
| 19 December 2025 | Group of companies' accounts | 28 December 2024 | ||
| 5 March 2025 | Register(s) moved to registered office address | |||
| 5 March 2025 | Confirmation statement with no updates | 22 February 2025 |
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