Sega Amusements International Limited

Active01711515 Private limited company
Incorporated
31 March 1983 (43 years)
Previously known as
Sega Amusements Europe Limited (until 14 October 2015)
Deith Leisure Limited (until 1 March 1997)
Ruffler & Deith Holdings Public Limited Company (until 2 November 1984)
Earlier: Jordans 121 Public Limited Company
Industry
Manufacture of professional and arcade games and toys (32401)
Directors
Owned by
Accounts type
Full
Region
Greater London
Address
42 Barwell Business Park
Leatherhead Road
Chessington
KT9 2NY

Filing status

Accounts due
31 December 2026
Last accounts
31 March 2025
Conf. stmt due
14 September 2027
Last conf. stmt
31 August 2026

Charges

Total
34
Outstanding
0
Part satisfied
0
Satisfied
34

Officers 4 active

Officer details are public data from the Companies House register.

Director · Appointed 3 May 2022
Also at Allison's of Llanmaes Ltd, Kaizen Entertainment Limited
British
Born January 1968 (58)
Director · Appointed 3 May 2022
Also at Kaizen Entertainment Limited
British
Born November 1970
Howe, Louise Mary
Secretary · Appointed 3 May 2022
Director · Appointed 1 April 2020
Also at Kaizen Entertainment Limited
British
Born March 1970 (56)
Officer history (45 former)
14 October 2025
Resigned Williams, Paul as Director
3 May 2022
Appointed Burke, Justin James as Director
3 May 2022
Appointed Howe, Louise Mary as Secretary
3 May 2022
Appointed Allison, Nigel Geoffrey as Director
9 April 2021
Resigned Pennington, Roger Stuart as Secretary
9 April 2021
Resigned Pennington, Roger Stuart as Director
30 March 2021
Resigned Takemoto, Junya as Director
30 March 2021
Resigned Moriya, Morio as Director
30 March 2021
Resigned Ina, Mikio as Director
1 April 2020
Appointed Elkhawad, Siraj Osman as Director
1 August 2019
Appointed Takemoto, Junya as Director
1 August 2019
Resigned Nakayama, Takeshi as Director
1 April 2017
Appointed Nakayama, Takeshi as Director
1 April 2017
Resigned Kanari, Toshitsugu as Director
20 July 2015
Appointed Ina, Mikio as Director
20 July 2015
Resigned Yamakata, Satoshi as Director
20 July 2015
Resigned Yamada, Jun as Director
20 July 2015
Appointed Moriya, Morio as Director
20 July 2015
Resigned Yamashita, Shigeru as Director
20 July 2015
Appointed Kanari, Toshitsugu as Director
29 October 2013
Appointed Yamakata, Satoshi as Director
29 October 2013
Resigned Matsuo, Toru as Director
1 April 2013
Appointed Yamada, Jun as Director
1 June 2012
Appointed Yamashita, Shigeru as Director
1 June 2012
Appointed Matsuo, Toru as Director
1 June 2012
Resigned Watanabe, Kunihiko as Director
1 June 2012
Resigned Miyazaki, Tatsuyuki as Director
26 November 2007
Resigned Suzuki, Yoshiharu as Director
26 November 2007
Resigned Ishihara, Nobuhiko as Director
26 November 2007
Appointed Miyazaki, Tatsuyuki as Director
26 June 2007
Resigned Hado, Toshiyuki as Director
26 June 2007
Appointed Suzuki, Yoshiharu as Director
26 June 2007
Resigned Mori, Keiji as Director
1 June 2006
Resigned Suzuki, Yoshiharu as Director
1 June 2006
Appointed Hado, Toshiyuki as Director
1 June 2006
Appointed Ishihara, Nobuhiko as Director
1 December 2005
Appointed Pennington, Roger Stuart as Director
1 December 2005
Resigned Kikuchi, Koichi as Director
1 December 2005
Appointed Williams, Paul as Director
1 December 2005
Appointed Watanabe, Kunihiko as Director
30 November 2004
Resigned Hirai, Yukitomo as Director
1 April 2004
Appointed Suzuki, Yoshiharu as Director
31 March 2004
Resigned Nagai, Akira as Director
2 March 2004
Resigned Barron, David as Director
2 March 2004
Resigned Barron, David as Secretary
25 June 2003
Resigned Uehara, Takeshi as Director
25 June 2003
Appointed Kikuchi, Koichi as Director
12 June 2002
Appointed Mori, Keiji as Director
12 June 2002
Appointed Nagai, Akira as Director
12 June 2002
Appointed Hirai, Yukitomo as Director
28 February 2002
Resigned Hirano, Takahiko as Director
28 January 2002
Appointed Pennington, Roger Stuart as Secretary
30 September 2001
Resigned Thompson, Barrington Keith as Director
29 August 2001
Resigned Uchimura, Tadashi as Director
31 December 2000
Resigned Measday, Philippa Jane as Secretary
9 October 2000
Resigned Pennington, Roger Stuart as Director
29 August 2000
Resigned Nakanishi, Nobuo as Director
29 August 2000
Resigned Kanemura, Hideyuki as Director
29 August 2000
Resigned Sakurai, Daizaburo as Director
24 August 2000
Appointed Uehara, Takeshi as Director
24 August 2000
Appointed Hirano, Takahiko as Director
21 July 2000
Resigned Mallery, Colin Clifford as Director
21 July 2000
Resigned Selby, Andrew Stuart as Director
19 July 2000
Appointed Pennington, Roger Stuart as Director
31 January 2000
Resigned Deith, Robert as Director
6 September 1999
Resigned Nagai, Akira as Director
6 September 1999
Appointed Sakurai, Daizaburo as Director
6 September 1999
Resigned Miyajima, Kenji as Director
6 September 1999
Appointed Uchimura, Tadashi as Director
6 September 1999
Appointed Kanemura, Hideyuki as Director
6 September 1999
Resigned Naito, Tsuneo as Director
27 July 1998
Resigned Seita, Yukifusa as Director
27 July 1998
Appointed Nagai, Akira as Director
27 July 1998
Resigned Ogata, Takenori as Director
21 May 1997
Appointed Seita, Yukifusa as Director
21 May 1997
Resigned Horii, Kenji as Director
20 August 1996
Appointed Measday, Philippa Jane as Secretary
8 August 1996
Resigned Corder, Rachel Anne as Secretary
18 September 1995
Appointed Corder, Rachel Anne as Secretary
31 August 1995
Resigned Fairlie, Michele Clarissa as Secretary
7 July 1995
Appointed Nakanishi, Nobuo as Director
7 July 1995
Appointed Miyajima, Kenji as Director
7 July 1995
Appointed Horii, Kenji as Director
3 January 1995
Resigned Kieffer, George Charles as Director
15 July 1993
Appointed Fairlie, Michele Clarissa as Secretary
1 February 1992
Appointed Selby, Andrew Stuart as Director

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Corporate entity · Notified 30 March 2021
Owns 75–100% of shares
Limited Company
Reg. no. 13075579
Former controllers (1)
30 March 2021
Ceased Sega Sammy Holdings Inc — Owns 75–100% of shares

Group structure 5 companies

Ownership group derived from the Companies House PSC register

Kaizen Entertainment Limited
Sega Amusements International Limited This company Owns 75–100% of shares
Indigo UK Bidco Limited Owns 75–100% of shares
Urban Fun Limited Owns 50–75% of shares
Funbox Entertainment (UK) Limited Owns 75–100% of shares

Financials

Balance sheet as at 31 March 2025 · full accounts

Net Assets
£26,684,889
Cash
£10,547,001
Turnover
£40,103,947
Profit Before Tax
£3,836,001
Employees
97
Debt Ratio
25%
Current Ratio
3.8x
Profit Margin
10%
Return on Equity
12%

Trend

Turnover
£0 £20.0M £40.0M £60.0M 2023 2024 2025 £41,147,176 £44,432,202 £40,103,947
Balance sheet detail
202520242023
Fixed Assets£4,116,644£4,324,565£5,718,025
Current Assets£31,532,914£28,673,526£23,536,890
Cash£10,547,001£7,211,916£4,872,843
Creditors (< 1 year)£8,292,332£8,889,088£8,803,144
Net Current Assets£23,240,582£19,784,438£14,733,746
Net Assets£26,684,889£23,539,407£20,370,576
Shareholder Funds£26,684,889£23,539,407£20,370,576
Turnover£40,103,947£44,432,202£41,147,176
Cost of Sales£26,847,350£31,797,441£31,388,859
Gross Profit£13,256,597£12,634,761£9,758,317
Admin Expenses£6,286,616£5,589,961£4,775,677
Staff Costs£6,334,867£5,719,873£4,860,677
Operating Profit£3,306,036£3,660,625£2,015,815
Profit Before Tax£3,836,001£3,934,648£2,095,771
Tax£690,519£765,816£430,851
Profit for Period£3,145,482£3,168,832£1,664,920

Filings 342

DateDescriptionMade Up ToPagesPDF
8 September 2026Confirmation statement with no updates31 August 2026
24 December 2025Full accounts31 March 2025
21 October 2025Termination of appointment of a director
2 September 2025Confirmation statement with no updates31 August 2025
20 December 2024Full accounts31 March 2024
Show all 342 filings

Some other companies at this address

Indigo UK Bidco Limited
Kaizen Entertainment Limited

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