Bira Direct Limited

Active00739251 Private limited company

Incorporated: 30 October 1962 (64 years)
Previously known as: BHF Direct Limited (until 13 May 2011)
Hardware Federation Merchandising Company Limited (The) (until 8 October 1998)
Industry: Non-specialised wholesale trade (46900)
Directors: Andrew John Goodacre
Surinder Pal Singh Josan
Jeffrey Thomas Moody
all 4 directors
Owned by: Bira Trading Limited
Accounts type: Full
Region: West Midlands
Address: 225 Bristol Road
Edgbaston
Birmingham
B5 7UB

Website & contact details

Group website: bira.co.uk
The site of this company’s group or brand.

Filing status

Accounts due: 30 September 2027
Last accounts: 31 December 2025
Conf. stmt due: 10 June 2027
Last conf. stmt: 27 May 2026

Charges

Total: 2
Outstanding: 2
Part satisfied: 0
Satisfied: 0

Officers 5 active

Officer details are public data from the Companies House register.

Markham, Sean

Secretary · Appointed 7 November 2025

Goodacre, Andrew John

Director · Appointed 8 March 2019

Also at Oxford Summer School Limited, Bira Holdings Limited, Bira Trading Limited · more companies

British

Born August 1963 (63)

Josan, Surinder Pal Singh

Director · Appointed 26 July 2018

Also at Bira Holdings Limited, Bira Trading Limited, Bira Trustee Company Limited

British

Born January 1965 (61)

Moody, Jeffrey Thomas

Director · Appointed 21 January 2015

Also at Bira Holdings Limited, Bira Trading Limited, Bira Publishing Limited · more companies

British

Born March 1961 (65)

Jones, Albert John

Director · Appointed 19 June 2014

Also at Bira Holdings Limited, Bira Trading Limited

British

Born October 1976 (50)

Officer history (33 former)

7 November 2025

Resigned Long, Beverley Ann as Director

7 November 2025

Appointed Markham, Sean as Secretary

7 November 2025

Resigned Long, Beverley Ann as Secretary

2 May 2019

Resigned Vara, Vinod Karsan as Director

8 March 2019

Appointed Goodacre, Andrew John as Director

21 January 2019

Resigned Hawkins, Alan Keith as Director

26 July 2018

Appointed Josan, Surinder Pal Singh as Director

25 July 2018

Resigned Collins, John Richard as Director

25 July 2018

Appointed Long, Beverley Ann as Director

25 July 2018

Appointed Long, Beverley Ann as Secretary

25 July 2018

Resigned Hawkins, Alan Keith as Secretary

24 May 2017

Resigned Golden, Sarah Samantha as Director

22 May 2017

Resigned Gordon, Caroline Jane as Director

30 June 2016

Resigned Weedon, Michael Ian as Director

11 June 2015

Resigned Woolley, Paul as Director

21 January 2015

Appointed Moody, Jeffrey Thomas as Director

20 November 2014

Resigned Mayo, Jonathan Edward as Director

19 June 2014

Appointed Jones, Albert John as Director

24 October 2013

Resigned Jackson, Simon as Director

25 June 2013

Resigned Reeks, Terence William Charles as Director

31 December 2011

Resigned Rodway, Colin James as Director

30 July 2009

Appointed Reeks, Terence William Charles as Director

3 May 2007

Appointed Collins, John Richard as Director

1 January 2007

Resigned Griffiths, Peter Major as Director

1 January 2007

Appointed Gordon, Caroline Jane as Director

1 January 2007

Appointed Golden, Sarah Samantha as Director

1 January 2007

Resigned Deamer, Tony Leonard as Director

1 January 2007

Appointed Vara, Vinod Karsan as Director

19 May 2006

Appointed Mayo, Jonathan Edward as Director

19 May 2006

Resigned Swift, Jonathan Frank as Director

31 October 2002

Appointed Deamer, Tony Leonard as Director

31 October 2002

Appointed Rodway, Colin James as Director

13 May 2002

Resigned Cohen, Gerald as Director

11 May 2001

Resigned Smellie, Brian James Macdonald as Director

1 January 2001

Appointed Woolley, Paul as Director

27 January 2000

Appointed Griffiths, Peter Major as Director

11 January 1999

Resigned Kingdon, Gerald Ian as Director

11 January 1999

Resigned Woods, William Gerald as Director

11 January 1999

Resigned Follett, Ian as Director

1 December 1998

Appointed Weedon, Michael Ian as Director

1 December 1998

Appointed Jackson, Simon as Director

11 May 1998

Appointed Cohen, Gerald as Director

12 March 1998

Resigned Noyce, William Timothy as Director

9 May 1997

Appointed Smellie, Brian James Macdonald as Director

9 May 1997

Appointed Noyce, William Timothy as Director

9 May 1997

Resigned Lawson, John Francis as Director

31 December 1996

Resigned Winters, Glynn as Director

17 April 1996

Appointed Winters, Glynn as Director

17 April 1996

Resigned Rowlatt, Richard David as Director

29 February 1996

Resigned Brawn, David Malcolm as Director

8 May 1995

Resigned Kingdon, Gerald Roy as Director

8 May 1995

Appointed Swift, Jonathan Frank as Director

8 May 1995

Appointed Hawkins, Alan Keith as Director

8 May 1995

Appointed Follett, Ian as Director

8 May 1995

Appointed Brawn, David Malcolm as Director

8 May 1995

Resigned Marshall, Cecil as Director

10 May 1994

Appointed Woods, William Gerald as Director

10 May 1994

Resigned Patterson, John Bryan as Director

16 March 1994

Appointed Kingdon, Gerald Ian as Director

10 May 1993

Resigned Overt Locke, Alan as Director

10 May 1993

Appointed Lawson, John Francis as Director

22 May 1992

Resigned Firth, David Ian as Director

11 July 1991

Resigned Stuart, Hugh Alexander Gibb as Director

11 July 1991

Appointed Kingdon, Gerald Roy as Director

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Bira Trading Limited

Corporate entity · Notified 1 January 2019

Owns 75–100% of shares

Limited Company

Filings

Recent filings only. See the full history on Companies House

Date	Description	Made Up To
8 June 2026	Confirmation statement with no updates	27 May 2026
20 November 2025	Termination of appointment of a secretary
20 November 2025	Termination of appointment of a director
20 November 2025	Appointment of a secretary
5 August 2025	Full accounts	31 December 2024