Advertising Standards Authority Limited(the)

Active00733214 Private company limited by guarantee
Incorporated
22 August 1962 (64 years)
Industry
Other professional, scientific and technical activities n.e.c. (74909)
Accounts type
Full
Region
Greater London
Address
Castle House
Paul Street
London
EC2A 4LS

Website & contact details

Group website
The site of this company’s group or brand.

Filing status

Accounts due
30 September 2027
Last accounts
31 December 2025
Conf. stmt due
25 May 2027
Last conf. stmt
11 May 2026

Officers 14 active

Officer details are public data from the Companies House register.

Director · Appointed 24 April 2026
British
Born March 1967 (59)
Director · Appointed 24 April 2026
British
Born November 1978
Director · Appointed 24 April 2026
British
Born November 1967
Director · Appointed 1 November 2024
British
Born October 1972 (54)
Director · Appointed 26 April 2024
British
Born October 1966 (60)
Director · Appointed 26 April 2024
British
Born March 1969 (57)
Director · Appointed 26 April 2024
British
Born September 1969 (57)
Director · Appointed 21 April 2023
British
Born July 1977 (49)
Director · Appointed 21 April 2023
British
Born August 1959 (67)
Rowland-Hill, Judith
Secretary · Appointed 29 April 2022
Director · Appointed 29 April 2022
British
Born October 1972 (54)
Director · Appointed 29 April 2022
Irish
Born August 1959 (67)
Director · Appointed 23 April 2021
British
Born August 1965 (61)
Director · Appointed 24 April 2020
British
Born July 1965 (61)
Officer history (85 former)
24 April 2026
Resigned Rumbul, Rebecca Anne, Dr as Director
24 April 2026
Appointed Apajee, Dekanrao Steven as Director
24 April 2026
Appointed Glucklich, Pippa as Director
24 April 2026
Appointed Jones, Carwyn Howell as Director
24 April 2026
Resigned Sargent, Krystle as Director
24 April 2026
Resigned Miller, Kirsten Jane as Director
1 November 2024
Appointed Morgan, Nicola Ann, Baroness as Director
31 October 2024
Resigned Currie, David Anthony, Lord as Director
26 April 2024
Resigned Al-Qassab, Zaid Anmar as Director
26 April 2024
Resigned Woods, Nita Patel, Mx as Director
26 April 2024
Resigned Ahmed, Aaqil as Director
26 April 2024
Appointed Shah, Monisha as Director
26 April 2024
Appointed Cobbing De Bandeira, Janet Murphy as Director
26 April 2024
Appointed Barwell, Matthew Robert as Director
21 April 2023
Appointed Gordon, Elizabeth Anne as Director
21 April 2023
Resigned Stevenson, Neil Alan as Director
21 April 2023
Appointed Howe, Mark Vincent as Director
21 April 2023
Resigned Alps, Teresa Margaret as Director
29 April 2022
Resigned Henderson, Wesley Moreland as Director
29 April 2022
Resigned Bailey, Reginald William as Director
29 April 2022
Resigned Kelman, Thomas as Secretary
29 April 2022
Appointed Johnston, Rotha Geraldine as Director
29 April 2022
Appointed Hilton, Claire Jean as Director
29 April 2022
Appointed Rowland-Hill, Judith as Secretary
12 November 2021
Resigned Leonard, Charlotte as Secretary
12 November 2021
Appointed Kelman, Thomas as Secretary
23 April 2021
Resigned Mccarthy, Suzanne Joyce as Director
23 April 2021
Appointed Hastings, Alison Jane as Director
23 April 2021
Resigned Follows, Tracey Louise as Director
23 April 2021
Appointed Alps, Teresa Margaret as Director
30 July 2020
Resigned Kelman, Thomas as Secretary
30 July 2020
Appointed Leonard, Charlotte as Secretary
24 April 2020
Appointed Rumbul, Rebecca Anne, Dr as Director
24 April 2020
Appointed Lloyd, Richard James as Director
24 April 2020
Resigned Younger, James Samuel as Director
24 April 2020
Resigned Peermohamed, Shireen Emma as Director
24 April 2020
Resigned Bee, Kate Elizabeth as Director
24 April 2020
Appointed Sargent, Krystle as Director
26 April 2019
Resigned Hepworth, David as Director
26 April 2019
Appointed Miller, Kirsten Jane as Director
27 April 2018
Resigned Bookbinder, Alan Peter as Director
27 April 2018
Appointed Ahmed, Aaqil as Director
27 April 2018
Resigned Childs, Rachel as Director
27 April 2018
Resigned Donnelly, Roisin Jane Catherine as Director
27 April 2018
Appointed Woods, Nita Patel, Mx as Director
27 April 2018
Appointed Al-Qassab, Zaid Anmar as Director
1 October 2017
Appointed Currie, David Anthony, Lord as Director
28 April 2017
Resigned Pringle, Hamish Patrick as Director
28 April 2017
Appointed Follows, Tracey Louise as Director
28 April 2017
Appointed Stevenson, Neil Alan as Director
28 April 2017
Resigned Narey, Martin James, Sir as Director
22 April 2016
Resigned Mayhead, John William as Director
22 April 2016
Appointed Bailey, Reginald William as Director
16 November 2015
Appointed Kelman, Thomas as Secretary
30 October 2015
Resigned Ellis, Trevor Ricardo as Secretary
17 April 2015
Appointed Mccarthy, Suzanne Joyce as Director
17 April 2015
Appointed Henderson, Wesley Moreland as Director
17 April 2015
Resigned Wilkes, Anthony Earle as Director
17 April 2015
Resigned Sawtell, Ruth Catherine as Director
25 April 2014
Resigned Harker, Ronald David as Director
25 April 2014
Resigned Bolch, Louisa Anne as Director
25 April 2014
Resigned Motion, Andrew Peter, Professor as Director
25 April 2014
Appointed Peermohamed, Shireen Emma as Director
25 April 2014
Appointed Bee, Kate Elizabeth as Director
25 April 2014
Appointed Younger, James Samuel as Director
12 April 2013
Resigned Cartwright, Sally Amanda as Director
12 April 2013
Appointed Hepworth, David as Director
27 April 2012
Appointed Donnelly, Roisin Jane Catherine as Director
27 April 2012
Appointed Bookbinder, Alan Peter as Director
27 April 2012
27 April 2012
Resigned Fagan, Elizabeth as Director
15 April 2011
Resigned Advertising Standards Authority Limited as Corporate Director
15 April 2011
Resigned Whitworth, Diana Storey as Director
15 April 2011
Resigned Philpott, Colin as Director
15 April 2011
Appointed Childs, Rachel as Director
15 April 2011
Appointed Narey, Martin James, Sir as Director
15 April 2011
Resigned Advertising Standards Authority Limited as Corporate Director
15 April 2011
Appointed Advertising Standards Authority Limited as Corporate Director
15 April 2011
Appointed Advertising Standards Authority Limited as Corporate Director
1 April 2011
Resigned Best, James Leigh Stuart as Director
1 April 2011
Appointed Pringle, Hamish Patrick as Director
1 April 2011
Resigned Watts, Neil Robert as Director
1 April 2011
Appointed Harker, Ronald David as Director
4 August 2010
Resigned Griffiths, Philip David as Secretary
4 August 2010
Appointed Ellis, Trevor Ricardo as Secretary
16 April 2010
Resigned Murray, Susan Elizabeth as Director
1 August 2009
Appointed Mayhead, John William as Director
3 April 2009
Resigned Coussins, Jean, Baroness as Director
3 April 2009
Appointed Wilkes, Anthony Earle as Director
3 April 2009
Resigned Gadhia, Sunil as Director
3 April 2009
Appointed Sawtell, Ruth Catherine as Director
11 April 2008
Appointed Motion, Andrew Peter, Professor as Director
11 April 2008
11 April 2008
Appointed Bolch, Louisa Anne as Director
11 April 2008
Resigned Farnish, Christine as Director
30 June 2007
Resigned Borrie, Gordon, Lord as Director
20 April 2007
Resigned Ironside, Michael Paul as Director
20 April 2007
Resigned O'Donoghue, Daniel Francis as Director
20 April 2007
Appointed Cartwright, Sally Amanda as Director
20 April 2007
Appointed Best, James Leigh Stuart as Director
7 April 2006
Appointed Fagan, Elizabeth as Director
7 April 2006
Resigned Percy, Martyn William, Dr Revd as Director
7 April 2006
Resigned Mcnair, William David Ferguson as Director
7 April 2006
8 April 2005
Resigned Lipsey, David Lawrence, Lord as Director
8 April 2005
Resigned Thomas, Pauline Ann as Director
8 April 2005
Appointed Whitworth, Diana Storey as Director
1 April 2005
Appointed Philpott, Colin as Director
1 November 2004
Appointed Watts, Neil Robert as Director
8 October 2004
Resigned Marsden, Elizabeth Mary as Director
1 July 2003
Appointed Murray, Susan Elizabeth as Director
13 June 2003
Resigned Thompson, Ila Dianne as Director
1 May 2003
Appointed Gadhia, Sunil as Director
1 May 2003
Appointed Coussins, Jean, Baroness as Director
11 April 2003
Resigned Rich, Harry Paul as Director
11 April 2003
Resigned Yeo, Diane Helen as Director
1 May 2002
Appointed Farnish, Christine as Director
1 May 2002
30 April 2002
Resigned Tutt, Norman Sydney, Professor as Director
30 April 2002
Resigned Anderson, Jane as Director
1 June 2001
Appointed Thompson, Ila Dianne as Director
1 June 2001
Appointed O'Donoghue, Daniel Francis as Director
31 May 2001
Resigned Mitchell, Peter as Director
31 May 2001
Resigned Burkitt, Hugh Robert as Director
1 February 2001
Appointed Ironside, Michael Paul as Director
31 January 2001
Resigned Sanderson, Leonard Milton as Director
1 January 2001
Appointed Borrie, Gordon, Lord as Director
31 December 2000
1 January 2000
Appointed Mcnair, William David Ferguson as Director
1 September 1999
Appointed Percy, Martyn William, Dr Revd as Director
31 August 1999
Resigned Bradley, Richard Edmund as Director
31 August 1999
Resigned Markham, Ian Stephen as Director
7 May 1999
Resigned Peckahm, Catherine Stevenson, Professor as Director
1 April 1999
Appointed Lipsey, David Lawrence, Lord as Director
1 June 1998
Appointed Thomas, Pauline Ann as Director
8 May 1998
Resigned Hewitt, Sheila Iffat as Director
1 January 1998
Appointed Marsden, Elizabeth Mary as Director
1 July 1997
Resigned Heal, Sylvia Lloyd as Director
9 May 1997
Appointed Yeo, Diane Helen as Director
9 May 1997
Resigned Mackesy, Patricia Amy as Director
1 January 1997
Appointed Rich, Harry Paul as Director
31 December 1996
Resigned Filkin, Elizabeth Jill as Director
1 January 1996
Appointed Tutt, Norman Sydney, Professor as Director
1 January 1996
Appointed Anderson, Jane as Director
31 December 1995
Resigned Pinker, Robert, Professor as Director
31 December 1995
Resigned Hawes, Christopher John as Director
31 October 1995
Resigned Fisher, Antony Martin as Director
9 June 1995
Appointed Burkitt, Hugh Robert as Director
9 June 1995
Appointed Mitchell, Peter as Director
1 January 1995
31 December 1994
Resigned Dickens, Jacqueline as Director
31 December 1994
10 June 1994
10 June 1994
Appointed Sanderson, Leonard Milton as Director
7 May 1993
Appointed Bradley, Richard Edmund as Director
7 May 1993
Appointed Markham, Ian Stephen as Director
7 May 1993
Appointed Dickens, Jacqueline as Director
7 May 1993
Resigned Dunstan, Gordon Reginald, Professor as Director
7 May 1993
Resigned Taylor, Alice Josephine Mary as Director
7 May 1993
Resigned Wells, John Philip as Director
7 May 1993
Appointed Peckahm, Catherine Stevenson, Professor as Director
4 January 1993
Resigned Fletcher, Winston as Director
6 June 1992
Appointed Heal, Sylvia Lloyd as Director
5 June 1992
Appointed Griffiths, Philip David as Secretary
5 June 1992
Resigned Dewar, Ronald Ian as Secretary
5 June 1992
Resigned Lockwood, Betty, The Baroness as Director
9 June 1991
Appointed Hewitt, Sheila Iffat as Director
7 June 1991

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Corporate entity · Notified 6 April 2016
Has significant influence or control
Company Limited By Guarantee
Reg. no. 1195756

Group structure 3 companies

Ownership group derived from the Companies House PSC register

Advertising Standards Authority Limited(the) This company Has significant influence or control
The Committee of Advertising Practice Limited Has significant influence or control

Financials

Balance sheet as at 31 December 2025 · full accounts

Net Assets
£310,158
Cash
£543,693
Profit Before Tax
£6,278
Debt Ratio
74%
Current Ratio
1.5x
Return on Equity
2%

Trend

Net Assets
£0 £200k £400k 2022 2023 2024 2025 £226,122 £382,337 £303,167 £310,158
Balance sheet detail
2025202420232022
Fixed Assets£35,907£25,884£71,863£116,669
Current Assets£1,160,270£1,083,178£1,114,750£1,265,778
Debtors£616,577£883,411
Cash£543,693£199,767£553,639£678,590
Creditors (< 1 year)£780,419£700,295£685,019£974,343
Creditors (> 1 year)£0£13,657£68,283
Net Current Assets£379,851£382,883£429,731£291,435
Net Assets£310,158£303,167£382,337£226,122
Shareholder Funds£310,158£303,167£382,337£226,122

Turnover£6,151,622
Admin Expenses£8,631,872£7,873,741£6,954,999£6,363,875
Staff Costs£6,004,854£5,461,056
Operating Profit(£212,253)
Profit Before Tax£6,278(£89,664)£202,032(£201,416)
Tax(£713)(£10,494)£45,817(£34,705)
Profit for Period£6,991(£79,170)£156,215(£166,711)

Filings 285

DateDescriptionMade Up ToPagesPDF
7 October 2026Memorandum and Articles of Association
7 October 2026Resolutions
19 May 2026Confirmation statement with no updates11 May 2026
8 May 2026Full accounts31 December 2025
7 May 2026Appointment of a director
Show all 285 filings

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