Filing status
- Accounts due
- 29 February 2028
- Last accounts
- 31 May 2026
- Conf. stmt due
- 31 March 2027
- Last conf. stmt
- 17 March 2026
The Mad Group (HQ) Limited
- Incorporated
- 12 March 1923 (103 years)
- Previously known as
- T.L. Elliott & Co Limited (until 13 March 2013)
- Industry
- Manufacture of sports goods (32300) Agents involved in the sale of a variety of goods (46190)Non-specialised wholesale trade (46900)Activities of head offices (70100)
- Directors
- Jim HeidenreichWole JamesMichael Lay
- Owned by
- Accounts type
- Small
- Region
- West Midlands
- Address
- 430 Enterprise WayVale ParkEveshamWR11 1AD
Charges
- Total
- 13
- Outstanding
- 3
- Part satisfied
- 0
- Satisfied
- 10
Officers 3 active
Officer details are public data from the Companies House register.
Heidenreich, Jim
Director · Appointed 29 October 2024
American
Born December 1966 (59)
James, Wole
Director · Appointed 29 October 2024
Canadian
Born June 1980 (46)
Lay, Michael
Director · Appointed 29 October 2024
Canadian
Born June 1960 (66)
Officer history (12 former)
29 October 2024
29 October 2024
Appointed James, Wole as Director
29 October 2024
Appointed Lay, Michael as Director
29 October 2024
Resigned Drage, Jonathan Paul as Director
29 October 2024
Appointed Heidenreich, Jim as Director
29 October 2024
29 October 2024
2 January 2024
Appointed Drage, Jonathan Paul as Director
17 November 2017
16 September 2014
20 October 2009
Resigned Elliott, Mark Lea as Director
1 July 2004
31 December 2003
30 June 2000
30 June 2000
Appointed Elliott, Mark Lea as Director
30 June 2000
30 June 2000
30 June 2000
30 June 2000
27 January 1999
27 January 1999
17 December 1998
5 August 1992
16 January 1992
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 6 April 2016
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Limited By Shares
Reg. no. 06451427
Group structure 5 companies
Ownership group derived from the Companies House PSC register
Align-Pilates Equipment Ltd Owns 75–100% of shares
Fitness-Mad Limited Owns 75–100% of shares
The Mad Group (HQ) Limited This company Owns 75–100% of shares
Yoga-Mad Limited Owns 75–100% of shares
Financials
Figures from 2025 accounts. Newer accounts, made up to 31 May 2026, are filed but not read yet. See them on Companies House
- Net Assets
- £755,247
- Cash
- £1,651,079
- Employees
- 22
- Debt Ratio
- 83%
- Current Ratio
- 1.2x
Trend
Net Assets
Balance sheet detail
| 2025 | 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £107,661 | £121,763 | £155,586 | £139,156 | £156,840 | £131,703 |
| Current Assets | £4,315,662 | £3,393,668 | £3,142,547 | £2,985,741 | £3,271,125 | £3,037,240 |
| Debtors | £569,278 | £566,063 | £1,008,739 | £1,124,532 | £944,560 | |
| Cash | £1,651,079 | £1,926,526 | £1,631,334 | £868,490 | £1,394,582 | £1,091,330 |
| Creditors (< 1 year) | £3,648,694 | £1,241,322 | £883,875 | £643,332 | £738,793 | £630,906 |
| Creditors (> 1 year) | £0 | £2,292 | ||||
| Net Current Assets | £666,968 | £2,152,346 | £2,258,672 | £2,342,409 | £2,532,332 | £2,406,334 |
| Net Assets | £755,247 | £2,253,870 | £2,392,839 | £2,455,125 | £2,657,080 | £2,513,013 |
| Shareholder Funds | £755,247 | £2,253,870 | £2,392,839 | £2,455,125 | £2,657,080 | £2,513,013 |
Filings 184
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 10 November 2026 | Accounts for a small company | 31 May 2026 | ||
| 5 June 2026 | Registration of a charge | |||
| 21 May 2026 | Confirmation statement with no updates | 17 March 2026 | ||
| 27 November 2025 | Accounts for a small company | 31 May 2025 | ||
| 2 October 2025 | Registration of a charge |
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